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Student Work
In many courses, students work on real-world projects; some are brought into the classroom by organizations who act as clients, other projects feature organizations that are chosen because they have challenges or opportunities that the students find compelling. Students work in groups or alone, depending on the learning objectives of the course. At the end of the semester, students present their final projects. Below is a selection of projects completed by students in several different courses.
This project was created by students in the In Search of Insights course: Greek Tourism Board.
This project was created by students in the Managing and Measuring the Communications Mix course: Sports and Arts in Schools Foundation.
This project was created by students in the Managing and Measuring the Communications Mix course: The Switch Beverage Group.
This op-ed was written speculatively for The Charlotte Observer by Sally Benner in the Communications for Social Change course, taught by Barbara Becker. Beware Politicians Bearing False Symbols (or False Witness).
This project was created by a student group in the Delivering the Strategic Message course: Nuclear Power.
This project was created by a student in the Evaluating the Communications Toolbox course: REEBOK: A Measurable Communications Plan.
This project was created by a student in the Evaluating the Communications Toolbox course:The State of Television Copy Testing.
This thesis project was created by a student in the Advanced Communications Project course: The New Jersey Conservation Foundation.
The feature stories and opinion pieces in this third edition of AWW! Magazine were written by students in the Advanced Writing Workshop, taught by Jane Praeger.
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Fall 2013 Application Deadlines
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.