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Applied Intuition, Problem Definition and Solution
Date
Nov 1, 2008, 12:00 AM
Speakers:
Leslie Hallam
A workshop that teaches how to identify and focus creativity to find original solutions to any problem. Participants work together to practice new ways of solving problems.
Leslie Hallam has 25 years of experience as a market research professional, working in the UK, Europe, the Far East, and the U.S., for clients including P&G, Carlsberg, Pfizer, Verizon, Mercedes Benz, The Ad Council, ActionAid, Oxfam, and The Boy’s and Girl’s Club of America. With a background in psychology and social research, Hallam applies contemporary academic theories to help corporate and nonprofit clients incorporate cultural insight into their marketing strategies. Hallam uses ethnographic data and draws on myths and fairytales to tap the "quieter aspects" of the consumer mind in order to invigorate and inspire creativity. Hallam holds degrees in psychology and anthropology from the University of Bradford, UK.
Download Presentation:
Applied Intuition -- Problem Definition and Solution by Leslie Hallam (PDF)
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Fall 2013 Application Deadlines
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.