Tom Brown

Tom Brown is the head of marketing and partner of the newly formed LesserEvil Snack Co. Along with helping to craft the original business plan and brand idea, his role at LesserEvil is to constantly encourage brand dedication through highly relevant brand experiences. Prior to LesserEvil, Brown established and ran the Consumer Insights Department at the Snapple Beverage Group. Working on brands like Snapple, Nantucket Nectars, and Yoo-hoo, he brought a more creative yet disciplined approach to capturing real insight. More important, he helped the organization parlay this knowledge into sharper brand and communication ideas. Brown also created a system that kept a constant pulse on consumer culture, particularly youth culture, in order to foster creativity and develop strong instincts throughout the organization. Before his time at Snapple, Brown spent six years working as a strategic planner at a number of blue chip advertising agencies including Deutsch Inc. and DiNoto Lee., where he tapped into a multitude of research tools in order to uncover growth opportunities for clients like Tanqueray, Domino’s Pizza, Citibank, and Fast Company. Brown earned his B.S. in journalism at the University of Colorado at Boulder and his M.S. in integrated marketing communication at Northwestern University.

Tom Brown teaches Introduction to Market Research and Advanced Communications Project.