Mark Truss

Mark Truss is director of brand intelligence at JWT, one of the world’s foremost advertising agencies. He is responsible for managing the global research function, which utilizes quantitative data to inform, refute, and expand hypotheses of consumer insight, behavior, and beliefs. Truss is a seasoned researcher, who has spent the vast majority of his professional career with market research vendors, including The NPD Group and Ipsos, where he was senior vice president. Truss has spent most of his career researching consumer packaged goods, financial services, publishing, and consumer technology brands and categories. Truss is respected for his acumen in various brand equity research techniques and ability to utilize those techniques to improve, restore, and re-invent brands. He has developed an industry reputation for his creative research design, methodology, and analytical skills across a wide range of research techniques and product/service categories. He has spoken about his research learning and approaches at client and industry forums. Truss holds a bachelor's of business administration from Hofstra University.

Mark Truss teaches Introduction to Market Research.