Julie Cottineau

Julie Cottineau is the founder of BrandTwist, a brand consultancy focused on helping entrepreneurs and corporations build their brands and leverage them as business assets

Until August 2011, Julie was the Vice President of Brands at Virgin USA, overseeing branding strategy for new Virgin companies in North America, as well as providing strategic brand support for established Virgin businesses.

Prior to joining Virgin USA, Julie served as Executive Director of Consumer Branding at Interbrand, a leading global branding consultancy. At Interbrand she oversaw strategic development and implementation across a wide range of innovative brands such as Orbitz, Avon, Stolichnaya Elit, TD Ameritrade, Heinz EZ Squirt, AT&T U-Verse, Hallmark, Vitamin Water, Time Inc. New Ventures, and Subaru Tribeca. She is the creator of Interbrand’s proprietary Brand Tango® Innovation process, which leverages out-of-category best practices to break through in competitive markets.

During her ten year tenure at Grey Worldwide, she led the development of iconic brands such as Pantene, Camay, Kool-Aid and Honeycomb. Fluent in French, Julie spent three years at Grey Paris as an International Account Director. She graduated Cum Laude from the University of Pennsylvania Annenberg School of Communications. Julie is a frequent commentator on brand innovation and inspiration through her popular branding blog, (http://www.BrandTwist.com), on Twitter at @jcottin, and on numerous expert panels. She is often called upon to deliver conference keynote addresses.