Frank Oswald

Frank J. Oswald has led the development of corporate, investor and marketing communications programs for leading companies and premier brands for more than 30 years. The New York-based consultant and writer has represented clients across diverse industries, including Eaton Corporation, Neiman Marcus, Samsung, Reebok, Yahoo!, FedEx, American Express, Comcast, Dow Jones and Accenture. Before starting his own practice, Oswald was the managing partner of a national design and communications firm, and the creative director of another, consistently earning top international awards, including recognition in “U.S Design 1975-2000,” a museum exhibition of top work from the late 20th century that included Frank Gehry and Robert Venturi. Oswald also directed advertising and public relations at GE Medical Systems, launching the company’s first magnetic resonance imaging (MRI) system, and Sentry Insurance, helping to pioneer “plain talk” insurance policies. He has an M.S. in strategic communications from Columbia University, and a B.A. in journalism from the University of Wisconsin–Madison, where he was a Harry J. Grant Milwaukee Journal scholar.

Frank J. Oswald teaches Strategic Communications: Analysis, Theory and Ethics.