Elizabeth Talerman

Elizabeth Talerman is the chief executive officer and managing partner of Nucleus, a brand strategy collaborative. She has spent 25 years working with leading brands in the consumer, business, and non-profit sectors. Talerman focuses on sustainable, triple bottom line branding, and her work aims for mutually profitable, effective, and replicable business building programs that takes into consideration economic, social, and environmental impact.

Talerman’s client base is diverse and recent work includes conducting a feasibility study for the Prince of Wales that analyzes a global expansion for his Duchy Originals brand, developing a brand architecture for Gilt Groupe, launching nine new brands for the merchandising division of Martha Stewart, developing ground-breaking augmented reality campaigns for Audi and Levis, re-positioning both the MSN and Yahoo! brands, and creating innovative digital work for IBM, NBC, Gillette, The Food Network, Met Life, and Credit Suisse First Boston.

Recent collaborations include work with Ogilvy PR, O’Keefe Brands, Neil Powel, The Brooklyn Brothers, Deputy Consulting, Faith Popcorn, eatbigfish, Ted Sann, and Campfire for brands including Sundance, Colgate, Radio Shack, Sharp, Old Spice, HP, Timex, Kellogg, Pepsi, Unilever and Kodak.

Before launching a brand strategy practice in 2002, Talerman was founder and chief executive officer of Agile Industries, a digital marketing agency. She also held positions at Ogilvy, Ingalls Advertising and The Harvard Business School.

Talerman holds a bachelor’s degree in marketing from Southeastern Massachusetts University.

Elizabeth Talerman teaches Evaluating the Communications Toolbox.