Brian Reich

Brian Reich is the managing director of little m media, which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich is the author of "Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience". He blogs at Thinking About Media and contributes as a Fast Company expert.

Previously, Reich was a principal of EchoDitto, an online communications agency, director of new media for Cone Inc, a brand strategy and communications agency in Boston and a senior strategic consultant and director of Boston operations for Mindshare Interactive Campaigns, an interactive public affairs agency. From 2000 to 2004, Reich ran his own strategic communications firm, Mouse Communications. Reich has worked in and around politics, including helping to direct dozens of campaigns across the country. He spent two years as Vice President Gore's briefing director in the White House, handling official activities during his 2000 presidential campaign.

He attended the University of Michigan and holds a B.A. in political science from Columbia University.

Brian Reich teaches Consumer Behavior and Marketing Strategy.