The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

New technologies pose new challenges, opportunities, processes, and best practices. mobile marketing solutions in general and location-based marketing in particular, can be powerful additions to your marketing mix, when implemented correctly. Foursquare, location-based messages, mobile coupons, geo games, mobile apps, indoor navigation, augmented reality, and many other tools are available. Where do you start?

This conversation will deliver key learning and best practices to incorporate mobile and location as part of your marketing mix, help to separate technology facts from buzz fiction, and provide the right lenses to avoid being blinded by technology.

Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic location-based marketing group that works with businesses, agencies, and CMO's implementing mobile and location-based strategies into their marketing mix.

A market-driven technology evangelist, speaker and writer; he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).

Schapsis is a frequent speaker of mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events in the last years, and served as the Chairman of the 2010 and 2011 Location Business Summit and the Location Based Services Conference for Latin America in 2009, 2010 and 2011.

Schapsis is also a member of the Board of Directors of MENG, a national organization that associates over 1,500 top-level marketing executives.

Your best ideas may come to you in the places you'd least expect- at night, in the shower, while stuck in traffic. Modern brain science now reveals the ways that these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action-a strategy. Join Columbia University Associate Professor William Duggan as he discusses his book, Strategic Intuition: The Creative Spark in Human Achievement. This book outlines the science behind "aha!" moments. Once you know how creative intuition works, you can learn to use it better.

William Duggan is the author of three books on strategic intuition as the key to innovation. In 2007 the journal Strategy + Business named the most recent one, Strategic Intuition, as “Best Strategy Book of the Year.” Professor Duggan has a B.A., M.A., and a Ph.D. from Columbia University. Professor Duggan teaches strategic intuition in three venues at Columbia Business School: M.B.A. and Executive M.B.A. courses, and Executive Education sessions. He sometimes teaches the core M.B.A. course in strategy formulation as well. Before joining the Columbia faculty, he spent twenty years as a strategy adviser and consultant.

Hear from instructors and successful students what the Advanced Communications Project (ACP) is really about, and get a jump-start on your project. Jim and Louise, both longtime instructors of the ACP, explain the basic structure of the final course in the program, and give you tips and pointers on how to choose a topic that's appropriate. They will also convene a panel of successful graduates who represent a range of project types, and they will share their stories and answer your questions.

For Strategic Communications students only.

Ideas often come from a flash of insight. Things come together in your mind. Your brain connects the dots. Modern brain science now reveals how these flashes of insight happen. It's a special form of intuition—strategic intuition—because it gives you an idea for action, a strategy. Strategic intuition works in new situations. Now that we know how flashes of insight happen, we can learn to recognize and use strategic intuition to galvanize our thinking and solve problems.

A good presentation is engaging. A great presentation is engaging and informative. An outstanding presentation is engaging, informative, and inspiring. An outstanding presentation requires strategy. Strategy is the process of information gathering, analysis, creative insight, planning, and then acting and communicating purposefully in order to increase the probability of achieving a goal. When the principles of strategy and effective communication skills are applied to presentations, presentations go from good to outstanding. Anyone who applies the fundamentals of Crafting Strategic Presentations will see immediate results: becoming a more engaging, powerful and influential speaker.