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- Programs List Page
What Makes a Good Web Site?
Date
Sep 15, 2006, 12:00 AM
Speakers:
Shawn McIntosh, Tom Groppe, Joey Senatore
Although having a Web site may be de rigueur for companies today, most Web sites fall short of their potential in terms of organization branding and serving customer needs. Common problems range from poor design and site navigation, complex registration or ordering processes, extraneous multimedia elements that hamper the consumer experience, and poor search engine optimization. This seminar will provide a framework and checklist from which to analyze the strengths and weaknesses of websites. It will help participants in creating or revamping an organization’s website to ensure that it best serves customer and organization needs.
Jan
15
Mar
15
May
15
Fall 2013 Application Deadlines
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.