Master of Science inStrategic Communications

Your best ideas may come to you in the places you'd least expect- at night, in the shower, while stuck in traffic. Modern brain science now reveals the ways that these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action-a strategy. Join Columbia University Associate Professor William Duggan as he discusses his book, Strategic Intuition: The Creative Spark in Human Achievement. This book outlines the science behind "aha!" moments. Once you know how creative intuition works, you can learn to use it better.

William Duggan is the author of three books on strategic intuition as the key to innovation. In 2007 the journal Strategy + Business named the most recent one, Strategic Intuition, as “Best Strategy Book of the Year.” Professor Duggan has a B.A., M.A., and a Ph.D. from Columbia University. Professor Duggan teaches strategic intuition in three venues at Columbia Business School: M.B.A. and Executive M.B.A. courses, and Executive Education sessions. He sometimes teaches the core M.B.A. course in strategy formulation as well. Before joining the Columbia faculty, he spent twenty years as a strategy adviser and consultant.

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