Master of Science inStrategic Communications

You have your strategy… now what? These days, it seems that everywhere we turn, we’re surrounded by messaging. In order to truly connect, a great strategy isn’t enough: you need a creative, innovative execution that will catch your audience’s eye and imagination. This workshop will challenge and inspire you to develop creative concepts that can help take your message to the next level. Through guided discussion, brainstorming exercises and group interactions, you’ll develop new, effective ideas to help cut through the clutter and get the results you want. Come armed with a strategy for which you’d like to develop creative executions. You’ll explore your creativity for the day and also walk away with techniques to successfully generate ideas and solutions in the future.

Cheryl J. Family
Cheryl J. Family is Senior Vice President/Editorial Director in the MTV Networks creative services department, an award-winning, full-service advertising, marketing and branding studio that provides print, video, multimedia/online and merchandise solutions to serve the needs of MTV Networks’ corporate divisions and Viacom. Family is responsible for setting the creative and strategic vision for the group and its projects, and her direction has contributed to the department’s numerous industry awards. She also served on the creative committee for Viacom’s Peabody and Emmy Award-winning KNOW HIV/AIDS campaign and is currently one of the creative architects for the “Get Schooled” campaign, a partnership with the Bill & Melinda Gates Foundation dedicated to identifying sustainable and effective ways to increase high school and college graduation rates.

Download Presentation:
Techniques for creating winning executions (PDF)

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