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- Programs List Page
Positioning and Personality: How Nonprofits Build Strategic Brands
Date
Nov 13, 2009, 6:00 PM-8:00 PM
Location
Columbia University, Hamilton Hall, Room 717
Speakers:
Sarah Durham
For years, businesses have invested in marketing and built their brands strategically- while nonprofits have been wary of the 'b' word. Increasingly, nonprofits are leveraging communications best practices such as Positioning and Personality to increase visibility and raise money- particularly during lean times. This workshop will explore how nonprofits leverage best practices from the for-profit marketing world to build relationships with key audiences. Participants are encouraged to bring their examples of their nonprofit's communications materials for discussion.
Sarah Durham is the principal and founder of Big Duck, a communications firm she founded in 1994 that works exclusively with nonprofits. She's also the author of the upcoming book, 'Brandraising: How Nonprofits Raise Money and Increase Visibility Through Smart Communications".
Jan
15
Mar
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May
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Fall 2013 Application Deadlines
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.