Master of Science inStrategic Communications

It has become de rigueur for companies and organizations to media train their key spokespeople. But journalists are becoming more vocal in their displeasure with executives who are so over-prepared--and over-policed--that their interviews are dull, fake-sounding, and forgettable.

In this seminar, we'll discuss how to prepare for a media interview without sounding like a mouthpiece for your PR department. You'll learn how to deliver messages without becoming a "message jackhammer," how to direct the flow of an interview without micromanaging it. Participants will have an opportunity to engage in exercises that build energy, affect and succinctness. We will discuss techniques for dealing with performance block and for becoming more skillful public speakers.