Master of Science inStrategic Communications

For years, marketers have thought of customers in groups or as individuals. But today, new technologies are leading to the rise of the interconnected individual--the rise of customer networks. This interactive workshop focuses on: why these networks are forming, how they are transforming business, and the five behaviors that you need to understand in order to build brands in an interconnected world.

David Rogers is the executive director of Columbia Business School’s Center on Global Brand Leadership. He is the host of the center’s series of BRITE conferences and CMO summits on branding, innovation, and technology. Rogers blogs at BRITEblog.net and is the author of articles and case studies on marketing and digital media. He is the co-author, with Bernd Schmitt, of the book There's No Business That's Not Show Business and co-editor of the forthcoming Handbook on Brand and Experience Management (Elgar, 2008). Rogers has advised and developed marketing and digital media strategies for clients in consumer packaged goods, electronics, pharmaceutical, food & beverage, IT, telecom, hospitality, non-profit, and media industries. He teaches in Columbia Business School’s Executive Education program and speaks at conferences worldwide on the ways that digital media and innovation are transforming communications and branding. He has appeared on CNNfn, national radio, and in various international business magazines. Rogers is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) is heard from jazz clubs to Carnegie Hall. Rogers holds an MS in Strategic Communications from Columbia University.