Master of Science inStrategic Communications

In the world of brands there are few words more loaded or used than “insight.” This workshop will challenge the one-dimensional definition and application of an “insight,” and inspire ways to discover new horizons for businesses and brands. Using real world examples and a few different approaches we’ll put ourselves to the test and see what is really an insight or an imposter. One is a true discovery that will incite action and engagement, while the other is a mere category observation that will do little to change the world. At the very least it will be an interesting discussion and debate. And if along the way we uncover a new idea you can take it with you.

Jason De Turris is a planning director at JWT and oversees strategic planning for diverse brands including Rolex, Schick and Nokia. De Turris' strategic efforts for JWT clients have been awarded by both the Jay Chiat Planning Awards and the Effie Awards. As the media landscape continues to evolve De Turris works closing with his media partners and leads his clients integrated agency teams - developing platforms for brand integration. Before joining JWT, De Turris led strategy for brands like Motorola, Monster.com, Tylenol and Castrol at agencies like Ogilvy, Deutsch and KPBwest. He has a master's degree from the VCU Brandcenter, where he continues to mentor and speak about consumer and brand strategy. Understanding his clients' growth potential and evolving consumer dynamics has given him a primary role in driving successful new product launches for both Motorola, BP, Dominos Pizza and Schick Razors.

See a larger map and get directions to Hamilton Hall