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- Programs List Page
Green is Green: GE & Ecomagination
Date
Mar 15, 2007, 12:00 AM
Speakers:
Gary Sheffer, Executive Director, Communications and Public Affairs, and Jen Walsh, Global Director, Digital Media
Being "green" is fashionable today for many big companies but credibility only comes if your environmental message matches your business strategy. Learn how GE devised a strategy for its "ecomagination" campaign that is focused on business results and shareowner value. This seminar will describe how this strategy was executed across multiple platforms and how the results are being measured. Gary and Peter also will discuss how strategic outreach to environmental groups, customers, and thought leaders helped inform GE's goals for the program as well as its positions on public policy issues such as climate change.
Jan
15
Mar
15
May
15
Fall 2013 Application Deadlines
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.