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Discover Your Inner Pundit: How to be a Thought Leader
Photo by Eileen Barroso
Date
Feb 17, 2012, 6:00 PM-8:00 PM
Location
Columbia University, 501 Northwest Corner Building
Speakers:
Jeanine Moss
Whether you’re trying to influence, educate or inspire, Thought Leadership can help attract audiences, build trust and protect your brand reputation. This seminar will help you evaluate your Thought Leadership potential, create timely, informative and entertaining content, and develop a social media content strategy that produces business results.
Jeanine Moss is a branding and marketing strategist who has also been a publisher, journalist, media relations director, digital communicator, advertising copywriter, media buyer, membership marketer, entrepreneur and strategic communications advisor. Moss is also the founder and president of Turning Point Solutions, Inc., providing branding and marketing strategy, thought leadership marketing, positioning and messaging and integrated marketing campaigns for clients like Undersecretary of Defense for Personnel & Readiness, Booz Allen Hamilton, Accenture, Hewlett-Packard, The September 11th Fund, New York City, United Way, Lighthouse International, and other technology, healthcare, association and non-profit organizations.
Download Presentation:
Thought Leadership Resource Guide (PDF)
Moss: Discover Your Inner Pundit (PDF)
Boatner: From Stretched to Strengthened (PDF)
Lirtsman: Ready, Set, Rocket (PDF)
See a larger map and get directions to 501 Northwest Corner Building
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.