Master of Science inStrategic Communications

This interactive workshop will teach you how to use visual techniques to focus attention, clarify complexity, drive understanding and build memorability. Through a combination of real world examples, case studies and in-session teamwork, participants will learn and apply visual techniques that result in more strategic and successful communications.

This event is free and open to the public.

Bill Schroeder
For nearly 20 years, Bill Schroeder has worked with consumer, business-to-business and not-for profit organizations to help them develop brand strategies, visual identity systems, strategic presentations and design management methodologies. He has worked with entities as diverse as Timberland, BBC News, Eurovision, IKEA and Rainforest Alliance. Bill began his career in news and information graphics where he served as the Director of News Graphics for The Associated Press, the world's largest newsgathering organization. Subsequent to that, he was Director of Project Management for Landor Assoicates, the premier global branding agency within the WPP family of companies. Bill has taught and lectured at Pratt Institute, The New School and New York University, presented at several conferences and published articles on branding and leveraging design for competitive advantage. He holds a bachelor's in Architecture from Virginia Tech and a master's in Design Management from Pratt Institute. Bill was born in Okinawa and lived in Thailand, Greece and Germany before returning to the United States. His early years abroad and passion for experiencing diverse cultures has resulted in his penchant for working with global organizations.

Download Presentation:
Design Strategies: Visual Communications to Drive Your Message Home (PDF)