Master of Science inStrategic Communications

Communication has not changed. People are connecting through conversation - oral and written - as we have always done. What has changed, and is changing every day, is the speed with which we communicate and the channels we use. Today, marketers, communicators and business stakeholders have direct access to their audiences in multiple channels, 24/7/365. Now more than ever, the pressure to communicate, relate, promote, interact and engage is constant. Fortunately, we have tools and knowledge to help us focus our goals, our energy and our communication - - as well as monitor, analyze and improve upon them. In this seminar, we will explore how to transform your digital strategy into one that is founded in business objectives and in methods to quantify and measure your efforts, and analyze the data provided. You will understand how to take the digital strategy to the next level – to help you become digital rock stars who can prove success in the digital landscape.  

For over 10 years, Alex Lirtsman has led high-level digital marketing efforts for national brands. As Digital Strategist/Partner of Ready Set Rocket, Alex focuses on innovation, strategy and measurable results. Alex has significant experience in creating and executing digital strategies that result in conversions, growth and substance, having worked as the Director of E-Commerce at Freshpair prior to working as the CMO of digital agency Purple, Rock, Scissors. With a BBA from Pace University and an MBA from Baruch, Alex's education and experience drive conversions and revenue/donations for a range of clients, including ACLU, Meredith Corporation, Michael Kors, New York Life, Univision, and more.

Download Presentation:
The Art of Analytics, Measurement and Success (PDF)

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