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SC Seminar: Cracking the Code of Communication Strategy: How to Use the Periodic Table of Influence
Date
Feb 14, 2009, 10:00 AM-2:00 PM
Speakers:
Alan Kelly
Students will learn how to use The Playmaker's Table--the world's first "periodic table" of influence strategies --to recognize and make "plays" in a competitive marketplace. Through case studies, you'll learn how to advance ideas, defend reputations, position brands and build coalitions.
This event is free and open to the public.
Alan Kelly is a business strategist, political commentator, and award-winning CEO. In 2006, Kelly founded The Playmaker's Standard, LLC, a management consulting and software services firm specializing in communication and competitive strategy, and developed a breakthrough "periodic table" of strategy--a system that names, describes and prescribes the work of playmakers everywhere,and which is catalogued in his landmark book, The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz.
Download Presentation:
Cracking the Code of Communication Strategy: How to Use the Periodic Table of Influence by Alan Kelly (PDF)
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Fall 2013 Application Deadlines
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.