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Behind the Numbers: Making Sense of Web Analytics
Date
Sep 30, 2007, 12:00 AM
Speakers:
Tom Groppe
How to use data generated by digital communications to create a focused message and a better user experience. Includes information on current players and trends in Web analytics as well as methods to grow traffic using search engine optimization and marketing.
Jan
15
Mar
15
May
15
Fall 2013 Application Deadlines
Apply Now
Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.