Vince Gennaro

Vince Gennaro is the author of Diamond Dollars: The Economics of Winning in Baseball and a consultant to Major League Baseball teams and President of the Society for American Baseball Research (SABR). This follows a successful business career, which includes diverse roles—CEO of an early stage public company, a 20-year career at PepsiCo, and ownership of a women's pro basketball franchise. At PepsiCo, Gennaro was President of Pepsi's Fountain Beverage Division and headed a billion dollar bottling business, in addition to holding senior positions in marketing, sales, and operations.

Vince’s innovative statistical analysis of baseball—ranging from player evaluation and the development of new metrics, to placing a dollar value on players—has been the subject of articles in The Wall Street Journal, The New York Times, and CNN Money. He has also written for Yahoo! Sports and contributed to The Wall Street Journal. He is a frequent guest commentator in the media on sports business topics, appearing on the YES Network, CNBC and Bloomberg TV, WFAN radio in NYC, and many other broadcast outlets.

Vince serves on the Advisory Board of The Perfect Game Foundation. He holds an MBA from the University of Chicago.

Vince Gennaro teaches Supervised Project in Sports Management.