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Kamel Jedidi
Kamel Jedidi teaches Marketing Strategy, New Product Development, Marketing Research, and Multivariate Statistics in the Graduate School of Business. His research interests lie in the areas of market segmentation, customer-based product design and positioning, and product management. He has published more than 25 articles in publications such as the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and Psychometrika. He won the 1998 International Journal of Research in Marketing Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He holds an M.A. and Ph.D. in statistics from the Wharton School of Business.
Kamel Kedidi teaches Introduction to Marketing and Marketing Management
