Joseph A. Favorito

Joe Favorito has over 26 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business.  The Brooklyn native has managed the day-to-day activities in strategic communications for two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the world’s largest professional sport for women (the WTA Tour), the world’s largest sports National Governing Body (the United States Tennis Association), and the world’s largest annual sporting event (the US Open).   He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company.

For the past three years, Favorito has been an independent consultant in crisis communications, social media, strategic planning, publicity and business development for clients that include Bloomberg LLC, Schiller Management/the Global Options Group, Wizard Entertainment/Comic-con, Lionsgate Films, the John McEnroe Academy, USA Wrestling, Big Lead Sports/Fantasy Sports Ventures, Ponturo Management Group, and others.

Additionally, Joe was associate producer for the Tony nominated hit Broadway show “Lombardi” and is part of the creative team for the upcoming production “Magic/Bird.” He serves on the boards of the National Sports Marketing Network and the Sports Management Program at Manhattanville College.  He also maintains a well trafficked blog, “Sports Marketing and PR Roundup.” Favorito authored the first-ever text on the sports publicity industry (“Sports Publicity” published in August 2007 by Reed Elsevier), which is used in over 35 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including Princeton University, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business, and many others.

A graduate of Fordham University, Joe, his wife and two children reside in River Vale, New Jersey.
 

Joseph Favorito teaches Advanced Sport Marketing.