Asim Ansari

Asim Ansari’s expertise lies in the areas of competitive positioning and targeting, pricing, mass customization, and Bayesian modeling of marketing decisions. His research on these topics has appeared in many leading journals. Ansari received the Paul Green award from the American Marketing Association in 2004 for his paper on e-customization published in the Journal of Marketing Research. Since 1996 he has taught the core marketing course and a doctoral seminar on marketing models in the Graduate School of Business. He holds a P.G.D.M. from the Indian Institute of Management and a Ph.D. from New York University.

Asim Ansari teaches Introduction to Marketing and Marketing Management.