- Graduate Degrees
- Actuarial Science
- Bioethics
- Communications Practice
- Construction Administration
- Fundraising Management
- Information and Knowledge Strategy
- Landscape Design
- Narrative Medicine
- Negotiation and Conflict Resolution
- Sports Management
- Statistics
- Strategic Communications
- Sustainability Management
- Technology Management
- Certificates
- Noncredit Programs
- Postbaccalaureate Studies
- Programs List Page
Marketing Strategies for Landscape Professionals
Date
Mar 3, 2011, 10:00 AM-2:00 PM
Location
Columbia University Lewisohn Hall, Room 212A
Speakers:
Chris Heiler
Columbia University’s Master of Science program in Landscape Design and the Association of Professional Landscape Designers of New York will host a seminar, Marketing Strategies for Landscape Professionals, on March 3, 2011.
Knowing and understanding your audience intimately is critical to the success of green industry professionals. During this seminar, Chris Heiler, a green industry writer, author, speaker, and consultant with extensive social media marketing experience will cover topics from his book: The Little Green Book of Big Marketing Tips and Tactics for Landscape Professionals. These include:
• Earning client loyalty
• Building a brand
• How to become an expert
• Networking and building relationships
• Community involvement
• Internet marketing and social media
• Different ways to use a portfolio effectively
Heiler will also share case studies from other landscape professionals around the country and provide ideas to immediately implement into a business.
To RSVP, visit www.apldny.org before February 28, 2011.
Mar
15
May
15
Fall 2013 Application Deadlines
Apply Now
Feb27
Special EventClick for details
Getting Into Graduate School: Admissions Officers Tell What You Need to Know
Wednesday, Feb 27, 6:30PM - 8:30PM
A panel of admissions directors from Columbia’s varied schools, including the School of Continuing Education, Columbia Business School, Graduate School of Arts and Sciences and School of International and Public Affairs, will discuss the attributes they seek in successful applicants to their top-tier programs. Topics include academic requirements, advice on writing stand-out personal essays, and creating a desirable application package.