Robert J. Morais

Robert J. Morais is a principal at Weinman Schnee Morais, a marketing research firm in New York with clients in health and wellness, household, food, beverage, industrial manufacturing, business-to-business, and other categories. Prior to joining WSM in 2006, he spent 25 years in advertising, engaged in strategic planning, research, and account management. Morais has worked with Procter & Gamble, WD-40 Company, Post Foods, Coca Cola, Sunny Delight, Wyeth, Bayer, Johnson & Johnson, Novartis, Boehringer Ingelheim, GlaxoSmithKline, Prestige Brands, Hill's Pet Nutrition, and Dentsply, among other corporations.

Morais' publications encompass anthropology, advertising, and marketing research, and include Refocusing Focus Groups: A Practical Guide (2010) and the coauthored forthcoming book, Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives. He has been interviewed by The New York Times, Brandweek, CBS Radio, and the American Marketing Association, and is a frequent guest speaker at conferences and universities. Morais holds a Ph.D. in anthropology from the University of Pittsburgh, and a certificate from NYU's Stern School of Business. He was a Fulbright Scholar, National Science Foundation Grantee, and Mellon Fellow, and is a Fellow of The Society for Applied Anthropology and a member of the Advisory Board of the International Journal of Business Anthropology.