Summer Programs For High School StudentsNew York City
Level: Open to students entering grades 11 or 12 or freshman year of college in fall 2013.
Session: I, June 24-July 12, 2013; II, July 16-August 2, 2013
Days & Time: Monday-Friday, 10:00 AM-12:00 PM and 2:00 PM-4:00 PM
Instructor(s): Leslie Levin, Corey Liberman, Paige Miller, Vladimir Pashkevich,
Related Courses: Students interested in this course might also be interested in Introduction to Business, Finance, and Economics, The Science of Psychology, or Entrepreneurship and Innovation: Changing the World Via Venture Creation.
"After this interesting course - a chance to explore the marketing world, to cooperate with other brilliant students, and to visit famous advertising corporations - I found out what I want to learn and what I want to be in the future."
- Jiaying Li, 2012
"There was a lot of variation in the format of teaching, ranging from discussions, to short films, to lectures."
- François Van der Straten-Ponthoz, 2012
Have you ever wondered how companies make commercials, how many thousands of ads you see in a single day, why Procter & Gamble sells 12 brands of detergent, or why you buy what you buy?
This course answers these questions and many more as students explore the various strategies used by companies to communicate with the consumer. Through selected readings including marketing texts, case studies, and current news articles, students acquire a general background in marketing, advertising, and public relations.
Participants gather in the morning sessions for lecture and discussion while devoting the afternoon sessions to hands-on and group work. Students are required to create a new product and marketing plan to present to the class as their final projects.
Leslie Levin is an associate professor of marketing at Marymount Manhattan College, where she teaches marketing, advertising, and consumer behavior. Prior to teaching, Levin worked in both corporate and nonprofit organizations including the former Bristol-Myers, Lever Brothers, and Burson-Marsteller Public Relations. Her research includes a book on Spanish drama as well as articles for marketing and communication journals.
Levin received a B.A. from Goucher College, an M.B.A. from Columbia University, and a Ph.D. in hispanic studies from Brown University.
Corey Liberman is an assistant professor in the department of communication arts at Marymount Manhattan College. He earned his B.A. in communication from the University of Delaware and his M.A. and Ph.D. in communication from Rutgers University. Liberman has specific interests in understanding how communication affects, and is affected by, membership in organizational social networks. Specifically, he studies issues of social influence and how this comes to affect such things as employee commitment, employee satisfaction, knowledge management practices, employee socialization, and employee identification. In addition, he also studies how small groups collaborate and make decisions and how individuals in interpersonal relationships manage conflict. He has presented over 30 papers at national, regional, and local conferences (three of which won a “Top Paper Award”) and has authored several forthcoming publications dealing with informal organizational networks, the role of communication centers on liberal arts college campuses, and the role of organizational culture on both employee and patron satisfaction. Prior to coming to Marymount Manhattan College, Liberman was an assistant instructor in the department of communication at Rutgers University, where he taught courses in basic communication, interpersonal communication, small group communication, and organizational communication. Liberman received the 2007 Teaching Award from the International Communication Association and the 2005 Teaching Assistant Award from the department of communication at Rutgers University.
Paige Miller got her start in Atlanta, working on advertising campaigns for UPS, the Georgia Lottery, and the Weather Channel, and spent nearly a decade in advertising in New York City, helping agencies win new accounts, working on a variety of campaigns, and helping make the ‘AFLAC duck’ famous through public relations efforts. Miller is passionate about strategically communicating with today’s savvy consumers, whether through corporate campaigns or her work as the executive director of the Etowah Scholarship Foundation in Atlanta, where she focuses on communicating the importance of higher education to Georgia’s high school graduates.
Miller developed and led employee education initiatives at EuroRSCG Worldwide, including an acclaimed industry-wide internship program for multicultural and international students. She has also served as an assistant teacher in the Strategic Communications program at Columbia University.
Miller received her master's degree in strategic communication from Columbia and her undergraduate degree in advertising from the University of Georgia’s Grady College of Journalism.
Vladimir Pashkevich is a marketing professor at Marymount Manhattan College. He earned his Ph.D. in marketing and M.S. in business analytics from the University of Cincinnati. Dr. Pashkevich has taught at Montana State University, the University of Cincinnati, and Belarus State University. He teaches a number of the introductory level marketing courses, the consumer behavior course, and the marketing research course at MMC and guides the research of undergraduate students there. Dr. Pashkevich’s research interests revolve around the study of consumer behavior and include consumer information processing, social cognition, brand connections, values, and transformative consumer research. He is a frequent speaker at national and international conferences. His paper “The Role of Culture-level Factors in Shaping On-line Purchase Intentions: A Cross-Country Comparison” won the best paper award at the Sixth International Business and Economy Conference in 2007 and appears in the Journal of International Business and Economy. He was selected as a 2012 Scholar-in-Residence at New York University through the Faculty Resource Network and presented his research, conducted during the residency, at the Cambridge Business & Economics Conference, Cambridge, UK. Dr. Pashkevich is a member of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology.
Specific course information, such as hours and instructors, are subject to change at the discretion of the University.