Joe Favorito

Joe Favorito, a graduate of Fordham University, has over 25 years of strategic communications/marketing, business development, and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration, and business. He has implemented successful marketing communications efforts for the New York Knicks, the Philadelphia 76ers, USTA, WTA, and other organizations, and is currently an independent consultant on crisis communications, social media, strategic planning, brand marketing, publicity, and business development for clients including Bloomberg LLC, Schiller Management/the Global Options Group, Wizard Entertainment/Comic-con, Relativity Media, the John McEnroe Academy, USA Wrestling, Big Lead Sports/Fantasy Sports Ventures, and Ponturo Management Group. Joe was associate producer for the Tony-nominated Broadway show Lombardi and is part of the creative team for the upcoming production Magic/Bird. He has served on advisory boards for the National Sports Marketing Network, Columbia University (where he is an instructor in the Strategic Communications M.S. program), and Manhattanville College. He maintains a well-trafficked blog on the sports marketing and publicity field, Sports Marketing and PR Roundup, on the website joefavorito.com and wrote the first textbook on the sports publicity industry (Sports Publicity, published in August, 2007, by Reed Elsevier), which is used in over 35 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media, and communications at a host of institutions, including Princeton University, Georgetown University, the University of Florida Law School, New York University, and the Stanford University Graduate School of Business.