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Vladimir Pashkevich is a marketing professor at Marymount Manhattan College. He earned his Ph.D. in marketing and M.S. in business analytics from the University of Cincinnati. Dr. Pashkevich has taught at Montana State University, the University of Cincinnati, and Belarus State University. He teaches a number of the introductory level marketing courses, the consumer behavior course, and the marketing research course at MMC and guides the research of undergraduate students there. Dr. Pashkevich’s research interests revolve around the study of consumer behavior and include consumer information processing, social cognition, brand connections, values, and transformative consumer research. He is a frequent speaker at national and international conferences. His paper “The Role of Culture-level Factors in Shaping On-line Purchase Intentions: A Cross-Country Comparison” won the best paper award at the Sixth International Business and Economy Conference in 2007 and appears in the Journal of International Business and Economy. He was selected as a 2012 Scholar-in-Residence at New York University through the Faculty Resource Network and presented his research, conducted during the residency, at the Cambridge Business & Economics Conference, Cambridge, UK. Dr. Pashkevich is a member of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology.