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Daniel Petre is vice president, global account director, at Publicis Worldwide, where he manages P&G’s Vicks, the world’s largest over-the-counter brand. Over the past decade he has worked with leading firms such as Procter & Gamble, Pfizer, Reebok, UBS, and BMW. He is particularly interested in advertising that is persuasive through the use of emotion, as well as the topics of consumer decision-making, attitude-behavior relationship, and other areas in cognitive sciences.

Beyond his time at the agency, Petre acts as a communications consultant for the New York based non-profit Project Achieve, working to recruit and conduct clinical trials for an HIV vaccine. He also sits on New York Blood Center’s Generational Leadership Council and serves on the Product Advisory Council for Cannon Partners, a Silicon Valley venture capital firm developing innovation new technologies in advertising research.

Petre earned his B.S. in marketing from Plymouth State University and his M.S. in strategic communications from Columbia University.