Courses

Among the subjects covered in the daily sessions:

Directing Global Teams
How cultural values in different parts of the world affect global communications programs, and how global organizations can accommodate—or not accommodate—these differences.

Crisis Communication
Crisis simulations are used to demonstrate the importance of ethical reasoning in developing a crisis plan and in identifying various publics to create effective targeted messages. Also covers how to frame a story for the news media and how to rebuild trust after a crisis.

Internal Communications
Covers the opportunities, challenges, and issues relevant to dealing proactively and reactively with a global network of stakeholders and to manage internal communication for different situations, industries and locations. 

Issues for Global Brands
Explores what communicators—whether they work for the private sector, government, or nonprofits—need to know about global issues and what strategic approaches to use to promote social responsibility in the global marketplace.

Digital Communication
Today's Web 2.0 dynamics favor a horizontal, interactive approach that gives an audience a much greater ability to communicate with each other and with those in power. Understanding this power shift and identifying and utilizing opinion leaders in social networks, whether potential customers or current employees, is key to developing successful digital communication strategies.

Measurement
Communications must be measured to evaluate effectiveness, to continuously refine and improve results, and to demonstrate value to the organization. Sessions cover the importance of setting achievable objectives and knowing the methods to measure and analyze the results of marketing and communications efforts.

Skills
Covers strategies to identify and understand your audience, breakthrough thinking exercises, and methods for crafting a strategic presentation.