Communications

Transformational brand strategies are rooted in 5 key principles that radically transform a brand's trajectory and enable them to inspire and activate audiences, creating deeper levels of resonance and affinity.

Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.

Learn how leading brands heighten engagement, create shared value, and find relevant roles to play in the world today-- all while carrying out missions rooted in purpose and innovation.

Presenter:

Ozioma Egwuonwu is an internationally recognized speaker, educator and strategist. Considered a leader in the emerging discipline of cultural strategy, Ozioma helps businesses, NGO's and nonprofit organizations craft and design differentiated strategies utilizing culture as a competitive advantage.

Ozioma has served as a Vice President in Strategic Planning for several internationally recognized marketing agencies and has been featured on NBC, Advertising Age, African Independent Television and The Guardian Newspaper, spoken at numerous conferences, including the SXSW Interactive festival, Social Media Week, ADWEEK and TEDxBrooklyn.

Ozioma is founder of BurnBright Lifeworks, Inc., a global consultancy specializing in transformational strategies. She teaches a course on Developing and Implementing Ideas at Columbia University.

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