Communications

The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

New technologies pose new challenges, opportunities, processes, and best practices. mobile marketing solutions in general and location-based marketing in particular, can be powerful additions to your marketing mix, when implemented correctly. Foursquare, location-based messages, mobile coupons, geo games, mobile apps, indoor navigation, augmented reality, and many other tools are available. Where do you start?

This conversation will deliver key learning and best practices to incorporate mobile and location as part of your marketing mix, help to separate technology facts from buzz fiction, and provide the right lenses to avoid being blinded by technology.

Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic location-based marketing group that works with businesses, agencies, and CMO's implementing mobile and location-based strategies into their marketing mix.

A market-driven technology evangelist, speaker and writer; he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).

Schapsis is a frequent speaker of mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events in the last years, and served as the Chairman of the 2010 and 2011 Location Business Summit and the Location Based Services Conference for Latin America in 2009, 2010 and 2011.

Schapsis is also a member of the Board of Directors of MENG, a national organization that associates over 1,500 top-level marketing executives.

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