Communications
Curating Content for Niche Communities
Photo by Eileen Barroso
Date
Oct 19, 2012, 6:00 PM-8:30 PM
Location
Columbia University, 501 Northwest Corner Building
Speakers:
Kimberly Stone
Poshglam.com
In a world full of content, how does one cut through the clutter and deliver a continuous, creatively contagious, brand message that caters to a selective niche of thousands? This seminar will help you learn effective ways to attract like-minded people online and wow them with your ideas and content. We will cover how to cherry pick content and depict great ideas as well as tap into the global market.
"Curating Content for Niche Communities" delves into the saturated online realm of messages and shows you how to cater to the masses in a precise way that appeals to a specific online audience. The poshglam.com team describes the art of putting together content in a way that will resonate with your readers and encourage them to evangelize to their friends. The following topics will be addressed:
- How to select content
- Communication: it's not all perfect grammar and prose
- When to take risks with your audience
- How to help your readers establish a habit of visiting your site
- The best incentives for sharing
- How to determine your target market
- Check and balances in metrics
- How to be a content leader and not a follower
- Why you don't SMASH & grab your audience
See a larger map and get directions to 501 Northwest Corner Building
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