Communications
The Secrets of Brilliant Cover Letters
Date
Oct 27, 2011, 1:00 PM-2:30 PM
Location
Columbia University, International Affairs Building, Room 405
Speakers:
Edith Updike
Most cover letters are boring, formulaic. Applicants are too afraid of offending to risk standing out. And in an era of robot screeners, one can wonder: Do cover letters even matter?
This workshop lays out the roles and goals of a good business letter, and explains why cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.
Download Presentation:
The Secrets of Brilliant Cover Letters (PDF)
See a larger map and get directions to the International Affairs Building
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