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Interviewing in Depth
Date
Sep 25, 2009, 6:00 PM-8:00 PM
Location
Columbia University, Hamilton Hall, Room 702
Speakers:
Jane Praeger and Louise Whittet
This workshop is designed to help students get the most out of primary qualitative research, consisting largely of IDIs ( Individual In-Depth Interviews) dyads and focus groups.
We will focus on the "best practices" for conducting interviews that will elicit quality data -- data that will help you generate new insights and arrive at an original strategic recommendation for a client. Two veteran ACP instructors will teach you how to craft your questions, probe deeply and effectively follow up on responses to produce the most relevant content.
The workshop will benefit anyone who is interested in sharpening general interviewing skills, as well as ACP students.
Jan
15
Mar
15
Fall 2013 Application Deadlines
Apply Now
Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.