Tracy David

Tracy David heads marketing and communications for Bloomberg LINK, a new events division launched by Bloomberg Ventures in 2009. In this role she is responsible for branding Bloomberg LINK to both internal and external audiences. She also drives the creation of marketing campaign strategies for the group’s events, which includes positioning, messaging and advertising.

Prior to Bloomberg, David was the marketing director for InvestmentNews, a weekly financial publication part of Crain Communications, where she oversaw marketing and brand strategy. As a member of the senior executive team, she developed sales and marketing strategies and set goals and performance metrics for new products and brand extensions. Her work on advertising campaigns for the publication’s website and events division won her design awards from Crain. Before joining InvestmentNews, David was the creative manager for Gibson, Dunn & Crutcher LLP, one of the leading international law firms. She started at the Paris office and subsequently moved to the New York office where she was responsible for the art direction of the firm’s marketing materials, including the website and annual report.

Before her marketing career, David worked as a graphic designer, creating visual identities for and collaborating on advertising campaigns with clients such as Shiseido, Architectural Digest, Mixte Magazine, advertising agency Lipman, Paris-based designers Ich et Kar with whom she worked on campaigns for Anais Anais and Lejaby, luxury sportswear brand Bend, restaurant group Eat Rice and Extra Virgin.

David is the author and illustrator of Alphabet Alpabeto, the first bilingual English/Filipino alphabet book for children. She holds a B.S. in education from New York University and an M.S. in strategic communications from Columbia University.

Tracy David teaches Dynamics of Persuasion.