Shawn McIntosh

Shawn McIntosh is co-author of Converging Media: A New Introduction to Mass Communication, a textbook for undergraduate media courses in its third edition, and has been an editor and freelance writer for 10 years for various newspapers and magazines in the UK, U.S., and Japan. He is co-editor of Zombie Culture: Autopsies of the Living Dead, which explores the role of the zombie in Western popular culture, and has had chapters and articles published in various academic books and journals. He was co-site manager and senior producer at Fathom, an online educational Web site comprising a consortium of leading academic institutions, museums, and research organizations in the U.S. and England. While at Fathom, McIntosh developed multimedia online courses and produced features in partnership with consortium members. He was an adjunct faculty member at Iona College, where he taught online journalism, Web site publishing, feature writing, and information visualization, and has taught media ethics at Rutgers University. He is currently a PhD candidate in media studies at Rutgers University. His research interests include citizen journalism’s challenges to mainstream journalism, digital media ethics, and the roles and functions of strategic communications in a digital media environment. He received a B.S. in microbiology from the University of Idaho and an M.S. in journalism, with a concentration in new media, from Columbia University.

Shawn McIntosh teaches Strategic Communications: Analysis, Theory, and Ethics; Communications 3.0: Best Practices in a Networked Society, and Advanced Communications Project.
Shawn McIntosh teaches Developing a Moral Compass and Navigating the Digital Frontier for the Communications Practice program.

Shawn McIntosh on the advantages of critical thinking:
"Critical thinking and strong logical reasoning are the foundations of strategic communications. These fundamental--yet undeveloped--skills allow us to properly analyze situations, understand research results, plan communications campaigns, and make informed decisions when faced with ethical quandaries. Critical thinking peels away the layers of our media-saturated society and shows how marketing works to persuade us in all areas of life, ranging from what soap we buy to what politician we vote for."