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Using Social Media for Business
Date
Nov 5, 2010, 6:00 PM-8:00 PM
Location
Columbia University, 614 Schermerhorn
Speakers:
Jeremy Caplan
Get beyond the basics of Twitter. This seminar will introduce 12 new tools and techniques to help you use social media to accomplish your objectives efficiently. The seminar will focus on fresh ways to dig deep into social media hubs, including new sites that go beyond Twitter. Students will come away with a better sense of how to approach social media strategy, and get a useful summary handout.
Jeremy Caplan is a visiting professor at the City University of New York Graduate School of Journalism, where he teaches interactive journalism, entrepreneurial journalism, and the craft of journalism. He is also a Ford Foundation Fellow at the Poynter Institute. A longtime Time Magazine reporter, Caplan continues to write about business and technology for Time Magazine and for the Wall Street Journal's Digits Blog. He was a Knight-Bagehot Fellow at Columbia's Graduate School of Journalism and a Wiegers Fellow at the Columbia Business School, and now devotes his time to writing and teaching.
Jan
15
Mar
15
Fall 2013 Application Deadlines
Apply Now
Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.