Master of Science inCommunications Practice

The 4th screen is now your 1st screen. By 2013, mobile phones will overtake the PC as the most common web access device worldwide. Mobile will account for 3.4 percent of global ad spending in 2015 and is expected to reach $7.5 billion in the US by 2012, up from $530 million in 2008. This seminar will provide the insight and the toolkit to develop a mobile strategy, and present case studies with metrics on successfully executed mobile campaigns. From the gateway drug of texting to the mobile web and now apps, participants will gain a better understanding of how to navigate the mobile ecosystem.

Guest Speakers:
Kristy Young, Director--ESPN Mobile
Kang Ha, Business Development Manager--Textopoly Inc.
Michael Matthews, The Mobile Culture--Forbes.com
Jonathan Stephen, Senior Producer of Mobile Products--JetBlue

About Alykhan Govani

Alykhan Govani serves as Payfone’s head of business development where he manages strategic relationships with key partners. Previously he served as chief executive officer of MX Telecom, a leading mobile billing and messaging company that was recently acquired by Amdocs for $104 million. At MX Telecom, Govani led his team to become the 4th largest messaging aggregator in the U.S. He currently co-chairs the MMA’s Consumer Best Practices Committee where he is responsible for designing industry best practices for mobile messaging. Govani has over 12 years of experience across a wide variety of technology organizations and received a M.S. degree in Strategic Communications from Columbia University and a B.A. from U.C. Berkeley.

This event is sponsored by the Columbia University Graduate Programs in Strategic Communications and Communications Practice.

Download Presentation:
Mobile: The Future is Now (PDF)

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