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In Bed With Social Media
Date
Oct 8, 2010, 6:00 PM-8:00 PM
Location
Columbia University, 614 Schermerhorn
Speakers:
Grayson M. Bass
What does sex education and bedroom behavior have to do with social media? More than you would think.
Like sex education, social media success is more about what you know. Students will see how the size (and use) of their social media tools can effect brand awareness, empower consumers and deliver measurable ROI. By the end of the class, students will know how and when to implement social media, and will learn ways to monitor its effectiveness.
Grayson M. Bass is managing director at Mayor Wilson, Strategic Consulting. Bass takes leadership roles within an organization as an executive-in-residence in order to roll out and/or develop new products, help companies enter new markets, and build out and train sales and marketing teams. He has lived and worked in Asia, North and South America in a variety of industries including energy, IT, consulting, advertising, mobile, manufacturing, publishing, legal and finance. His research is on strategy and competitive advantage in networks.
This event is full and no longer accepting RSVP's.
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Jan18
Special EventClick for details
Transformational Brand Strategies: New Methods for a New Era in Communications
Friday, Jan 18, 6:00PM - 8:00PM
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Feb01
Special EventClick for details
Strategies for Brilliant Cover Letters
Friday, Feb 1, 6:00PM - 8:00PM
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.