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Transformational brand strategies are rooted in 5 key principles that radically transform a brand's trajectory and enable them to inspire and activate audiences, creating deeper levels of resonance and affinity.
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Learn how leading brands heighten engagement, create shared value, and find relevant roles to play in the world today-- all while carrying out missions rooted in purpose and innovation.
Presenter:

Ozioma Egwuonwu is an internationally recognized speaker, educator and strategist. Considered a leader in the emerging discipline of cultural strategy, Ozioma helps businesses, NGO's and nonprofit organizations craft and design differentiated strategies utilizing culture as a competitive advantage.
Ozioma has served as a Vice President in Strategic Planning for several internationally recognized marketing agencies and has been featured on NBC, Advertising Age, African Independent Television and The Guardian Newspaper, spoken at numerous conferences, including the SXSW Interactive festival, Social Media Week, ADWEEK and TEDxBrooklyn.
Ozioma is founder of BurnBright Lifeworks, Inc., a global consultancy specializing in transformational strategies. She teaches a course on Developing and Implementing Ideas at Columbia University.
Read more about this eventArthur Caplan, New York University
Dr. Arthur Caplan, director of the Division of Medical Ethics in the Department of Population Health at New York University's Langone Medical Center, will discuss his career in bioethics.
Dr. Caplan joined NYU Langone in June 2012. Prior to moving to NYU, he was the Sidney D. Caplan Professor of Bioethics at the University of Pennsylvania Perelman School of Medicine. He was also a professor of medicine, philosophy, and psychiatry at the University of Pennsylvania, and a senior fellow of its Leonard Davis Institute of Health Economics.
To R.S.V.P. or request more information, please contact Patricia Contino at pc2561@columbia.edu
For further information on the Master of Science in Bioethics Program, please go to: http://ce.columbia.edu/bioethics.
Edith Updike
Most cover letters are boring, formulaic. Applicants are too afraid of offending to risk standing out. And in an era of robot screeners, one can wonder: Do cover letters even matter?
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.
Presenter:
Edith Updike is managing editor of FundFire, a daily Financial Times publication covering institutional asset management. From 2008 to 2012, she was a full-time lecturer in the master’s degree programs in Strategic Communications and Communications Practice at Columbia University’s School of Continuing Education. She taught business writing, critical thinking, media studies and communications strategy. Updike earned an MS in Journalism at Columbia, and has covered business, politics and social issues for a range of publications from New York Newsday and Business Week to Slate and Travel Journal International. She has served as a consultant on media, communications and management strategy to internet start-ups as well as major companies such as PriceWaterhouse and Honda.
The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?
New technologies pose new challenges, opportunities, processes, and best practices. mobile marketing solutions in general and location-based marketing in particular, can be powerful additions to your marketing mix, when implemented correctly. Foursquare, location-based messages, mobile coupons, geo games, mobile apps, indoor navigation, augmented reality, and many other tools are available. Where do you start?
This conversation will deliver key learning and best practices to incorporate mobile and location as part of your marketing mix, help to separate technology facts from buzz fiction, and provide the right lenses to avoid being blinded by technology.
Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic location-based marketing group that works with businesses, agencies, and CMO's implementing mobile and location-based strategies into their marketing mix.
A market-driven technology evangelist, speaker and writer; he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).
Schapsis is a frequent speaker of mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events in the last years, and served as the Chairman of the 2010 and 2011 Location Business Summit and the Location Based Services Conference for Latin America in 2009, 2010 and 2011.
Schapsis is also a member of the Board of Directors of MENG, a national organization that associates over 1,500 top-level marketing executives.
Read more about this eventChris Adrian, MD, MDiv, MFA,
Rita Charon, MD, Ph.D,
Deepthiman Gowda, MD, MPH
Nellie Hermann, MFA
Craig Irvine, Ph.D
Maura Spiegel, Ph.D
These intensive workshops, reserved for 40 to 48 participants, offer rigorous skill-building in narrative competence. Participants will learn effective techniques for attentive listening, adopting others’ perspectives, accurate representation, and reflective reasoning. Plenary sessions will focus on reconceptualizing empathy, narrative ethics, bearing witness, and illness narratives. Small group seminars will offer firsthand experience in close reading, reflective writing, and autobiographical exercises. Participants will receive a packet of readings prior to the conference that will include seminar articles in the field of narrative medicine by leading educators. You will be working closely and intimately with the founders and leaders in the field of Narrative Medicine and Inter-Professional Education.
For More Information visit:http://narrativemedicine.org
The workshop schedule is as follows:
Friday, February 22, 2012, 2 p.m.-7 p.m.
Saturday, February 23, 2012, 8:30 a.m.-4:45 p.m.
Sunday, February 24, 2012, 8:30 a.m.-4:45 p.m.
A panel of admissions directors from Columbia’s varied schools, including the School of Continuing Education, Columbia Business School, Graduate School of Arts and Sciences and School of International and Public Affairs, will discuss the attributes they seek in successful applicants to their top-tier programs. Topics include academic requirements, advice on writing stand-out personal essays, and creating a desirable application package.
Sponsored by the Columbia University School of Continuing Education Postbaccalaureate Studies and Graduate Programs.
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Fred Hersch and Ensemble Michael Winther
MY COMA DREAMS tells a true story of love at the dividing line between life and death. An HIV-positive jazz musician is rushed by his partner to St. Vincent's Hospital in Manhattan. A mild cough has become a massive infection, shutting down every organ in his body. The doctors put him into a medically-induced coma. Over the next two months, he enters a highly personal dream world, full of vivid experiences of confinement and release, of surreal comedy and ineffable beauty. He finds himself in hushed cathedrals; trapped in a cage beside jazz legend Thelonious Monk; careening through the night in a runaway van; dancing the tango in an impossibly luxurious airplane. Meanwhile, his partner fights through panic and despair to try to reach out to him across the gulf of consciousness, while negotiating the real-world complexities of his medical care. MY COMA DREAMS is jazz theater: theater propelled by music, words, song, and images in fluid and ever-changing combinations.
For More Information visit: http://www.mycomadreams.com
There will be two performances of MY COMA DREAMS: times will be announced as soon as they become available.
William Breitbart, M.D.
Narrative Medicine Rounds are lectures, readings, and performances presented by scholars, clinicians, academics, writers, and artists engaged in work at the interface between narrative and health care. Rounds are held on the first Wednesday of each month (September to May) from 5:00 pm to 7:00 pm in the Columbia University Medical Center Faculty Club, followed by a reception. Rounds are free and open to the public. Students, staff, faculty, patients, friends, and interested others are warmly welcome to join us.
For More Information visit: http://narrativemedicine.org
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Colm Toibin
Narrative Medicine Rounds are lectures, readings, and performances presented by scholars, clinicians, academics, writers, and artists engaged in work at the interface between narrative and health care. Rounds are held on the first Wednesday of each month (September to May) from 5:00 pm to 7:00 pm in the Columbia University Medical Center Faculty Club, followed by a reception. Rounds are free and open to the public. Students, staff, faculty, patients, friends, and interested others are warmly welcome to join us.
For More Information visit: http://narrativemedicine.org
Read more about this eventChris Adrian, MD, MDiv, MFA,
Rita Charon, MD, Ph.D,
Deepthiman Gowda, MD, MPH
Nellie Hermann, MFA
Craig Irvine, Ph.D
Maura Spiegel, Ph.D
These intensive workshops, reserved for 40 to 48 participants, offer rigorous skill-building in narrative competence. Participants will learn effective techniques for attentive listening, adopting others’ perspectives, accurate representation, and reflective reasoning. Plenary sessions will focus on reconceptualizing empathy, narrative ethics, bearing witness, and illness narratives. Small group seminars will offer firsthand experience in close reading, reflective writing, and autobiographical exercises. Participants will receive a packet of readings prior to the conference that will include seminal articles in the field of narrative medicine by leading educators. You will be working closely and intimately with the founders and leaders in the field of Narrative Medicine and Inter-Professional Education.
For More Information visit: http://narrativemedicine.org
Read more about this eventDr. Llew Keltner
Llew Keltner, M.D., Ph.D. is the President and CEO of Light Sciences Oncology, Inc., a leading pharmaceutical and biotechnology company. He will speak about the critical roles that bioethics can play in industry, the tensions that might arise, and ways that these can be addressed.
Read more about this eventIn this interdisciplinary colloquium we will look at attachment, development and parenting in the context of new family constellations afforded by innovations in reproductive technology. We will attempt to re-examine our existing assumptions about the impact of these advances on the development and identity formation of children conceived variously through egg and sperm donation and surrogacy and then reared by heterosexual, gay and lesbian couples and single parents. Our speakers are experts in reproductive medicine and bioethics, researchers in attachment and large–scale longitudinal studies of these new family forms, as well as distinguished clinicians and psychoanalysts.
The goals of this symposium will be: to foster understanding of the various current avenues to reproduction, to reflect upon the ways parents and children may (and may not) be affected by these new reproductive options, and to discuss complex ethical and psychological aspects of disclosure. In addition, we will consider the unique emotional and psychological challenges and possibilities that are emerging from scientific innovations in reproductive technology.
Sponsored by the Margret Mahler Foundation and the Columbia University Master of Science in Bioethics Program.
A completed registration form and fee are required. You may also register on line and pay the fee by credit card here: http://www.ipbooks.net/2008/01/february-5th-conference-on-assisted-reproductive-technology/.
A limited number of student scholarships to attend this event are available. Please contact Dr. Robert Klitzman at rlk2@columbia.edu for details.
For further information about the event, please contact the conference registrar:
Lawrence Schwartz Partners
25–71 31st Street
Astoria, NY 11102
E-mail: Psypsa@aol.com
Phone / Fax: (718) 728 - 7416
Please join us for a showcase of graduate research on conflict and intervention strategies in a range of different organizational, cultural, and international contexts. View the event information here.
Read more about this eventKristine Billmyer, Ph. D.
Featured Speaker
Dean, School of Continuing Education
Columbia University
"Sociolinguistics and Second Language Acquisition:Issues and Opportunities in Instructed Pragmatics"
Developing pragmatic competence is a neglected component of the Second and Foreign Language curriculum. This talk reviews research on interlanguage pragmatic development; discusses opportunities and challenges of an instructed pragmatics agenda; and offers a means of learner empowerment so students select linguistic resources to meet their communicative goals.
Shamus Khan, Ph. D.
Commenter
Assistant Professor, Sociology
Columbia University
This session advances the Series' mission to promote interdisciplinarity between social sciences and sociolinguistics.
Sponsored by ISERP and Columbia Linguistics Society
RSVP to Carmen Morillo at cm2714@columbia.edu
Jeremy Caplan
Discover the most useful features of Google's software suite in an immersion seminar. Google's free software can help you work more efficiently, streamline business collaboration, and gather and manage information effectively.
Who is this seminar for? Google's cloud software has potential value for anyone who writes, analyzes, gathers or assesses information and ideas professionally . What does this cover? This two-hour workshop provides valuable insights into using Google's Apps, including Google Docs, Spreadsheets and Presentations. It will also cover some tips and tricks for advanced uses of GMail, Google Calendar and Google Maps.
Students will:
• Discover GMail tricks to make their inbox more useful and efficient
• Launch and team-edit a live, collaborative document, or live-blog using Google Docs
• Collaborate on and deliver Powerpoint slides online from any device with Google Presentations
• Build instant surveys and collect and analyze client and consumer data quickly using Google Forms
• Create quick charts and graphs in Google Spreadsheets that can be private, published, printed or embedded online
Jeremy Caplan is a visiting professor at the City University of New York Graduate School of Journalism, where he teaches interactive journalism, entrepreneurial journalism, and the craft of journalism. He is also a Ford Foundation Fellow at the Poynter Institute. A longtime Time Magazine reporter, Caplan continues to write about business and technology for Time Magazine and for the Wall Street Journal's Digits Blog. He was a Knight-Bagehot Fellow at Columbia's Graduate School of Journalism and a Wiegers Fellow at the Columbia Business School, and now devotes his time to writing and teaching.
Read more about this eventDr. Daniel Druckman
Dr. Daniel Druckman, a well-known scholar and practitioner in the field of conflict resolution, negotiation and peace studies, is coming to Columbia University to present and discuss his research on negotiated agreements, specifically those in the contexts of four issues domains: peace agreements, trade, environment and arms control.
Daniel Druckman is Professor of Public and International Affairs at George Mason University and Distinguished Scholar at the Public Memory Research Centre at the University of Southern Queensland in Australia. He has been the Vernon M. and Minnie I. Lynch Professor of Conflict Resolution at George Mason, a professor at the University of Queensland in Brisbane, a member of the faculty at Sabanci University in Istanbul, and a visiting professor at the Australian National University, University of Melbourne and at National Yunlin University of Science and Technology in Taiwan. He has published widely on such topics as negotiating behavior, nationalism and group identity, human performance, peacekeeping, political stability, nonverbal communication, and research methodology. He is a board member or associate editor of eight Journals. He received the 1995 Otto Klineberg award for his work on nationalism, a Teaching Excellence award in 1998 from George Mason University, awards for the outstanding article published in 2001 and the outstanding book published in 2005-2006 from the International Association for Conflict Management (IACM). He is the recipient of the 2003 Lifetime Achievement award from the IACM.
No RSVP is required.
Read more about this eventJeremy Caplan
Get beyond the basics of Twitter. This seminar will introduce 12 new tools and techniques to help you use social media to accomplish your objectives efficiently. The seminar will focus on fresh ways to dig deep into social media hubs, including new sites that go beyond Twitter. Students will come away with a better sense of how to approach social media strategy, and get a useful summary handout.
Jeremy Caplan is a visiting professor at the City University of New York Graduate School of Journalism, where he teaches interactive journalism, entrepreneurial journalism, and the craft of journalism. He is also a Ford Foundation Fellow at the Poynter Institute. A longtime Time Magazine reporter, Caplan continues to write about business and technology for Time Magazine and for the Wall Street Journal's Digits Blog. He was a Knight-Bagehot Fellow at Columbia's Graduate School of Journalism and a Wiegers Fellow at the Columbia Business School, and now devotes his time to writing and teaching.
Grayson M. Bass
What does sex education and bedroom behavior have to do with social media? More than you would think.
Like sex education, social media success is more about what you know. Students will see how the size (and use) of their social media tools can effect brand awareness, empower consumers and deliver measurable ROI. By the end of the class, students will know how and when to implement social media, and will learn ways to monitor its effectiveness.
Grayson M. Bass is managing director at Mayor Wilson, Strategic Consulting. Bass takes leadership roles within an organization as an executive-in-residence in order to roll out and/or develop new products, help companies enter new markets, and build out and train sales and marketing teams. He has lived and worked in Asia, North and South America in a variety of industries including energy, IT, consulting, advertising, mobile, manufacturing, publishing, legal and finance. His research is on strategy and competitive advantage in networks.
This event is full and no longer accepting RSVP's.
Read more about this eventJoseph Disponzio
If you are considering applying to the Columbia M.S. in Landscape Design program, two portfolio review sessions will be held to discuss the portfolio requirement. The sessions are free, open on a first come, first serve basis.
Read more about this eventJoseph Disponzio
If you are considering applying to the Columbia M.S. in Landscape Design program, two portfolio review sessions will be held to discuss the portfolio requirement. The sessions are free, open on a first come, first serve basis.
Read more about this event