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Transformational brand strategies are rooted in 5 key principles that radically transform a brand's trajectory and enable them to inspire and activate audiences, creating deeper levels of resonance and affinity.
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Learn how leading brands heighten engagement, create shared value, and find relevant roles to play in the world today-- all while carrying out missions rooted in purpose and innovation.
Presenter:

Ozioma Egwuonwu is an internationally recognized speaker, educator and strategist. Considered a leader in the emerging discipline of cultural strategy, Ozioma helps businesses, NGO's and nonprofit organizations craft and design differentiated strategies utilizing culture as a competitive advantage.
Ozioma has served as a Vice President in Strategic Planning for several internationally recognized marketing agencies and has been featured on NBC, Advertising Age, African Independent Television and The Guardian Newspaper, spoken at numerous conferences, including the SXSW Interactive festival, Social Media Week, ADWEEK and TEDxBrooklyn.
Ozioma is founder of BurnBright Lifeworks, Inc., a global consultancy specializing in transformational strategies. She teaches a course on Developing and Implementing Ideas at Columbia University.
Read more about this eventArthur Caplan, New York University
Dr. Arthur Caplan, director of the Division of Medical Ethics in the Department of Population Health at New York University's Langone Medical Center, will discuss his career in bioethics.
Dr. Caplan joined NYU Langone in June 2012. Prior to moving to NYU, he was the Sidney D. Caplan Professor of Bioethics at the University of Pennsylvania Perelman School of Medicine. He was also a professor of medicine, philosophy, and psychiatry at the University of Pennsylvania, and a senior fellow of its Leonard Davis Institute of Health Economics.
To R.S.V.P. or request more information, please contact Patricia Contino at pc2561@columbia.edu
For further information on the Master of Science in Bioethics Program, please go to: http://ce.columbia.edu/bioethics.
Edith Updike
Most cover letters are boring, formulaic. Applicants are too afraid of offending to risk standing out. And in an era of robot screeners, one can wonder: Do cover letters even matter?
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.
Presenter:
Edith Updike is managing editor of FundFire, a daily Financial Times publication covering institutional asset management. From 2008 to 2012, she was a full-time lecturer in the master’s degree programs in Strategic Communications and Communications Practice at Columbia University’s School of Continuing Education. She taught business writing, critical thinking, media studies and communications strategy. Updike earned an MS in Journalism at Columbia, and has covered business, politics and social issues for a range of publications from New York Newsday and Business Week to Slate and Travel Journal International. She has served as a consultant on media, communications and management strategy to internet start-ups as well as major companies such as PriceWaterhouse and Honda.
The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?
New technologies pose new challenges, opportunities, processes, and best practices. mobile marketing solutions in general and location-based marketing in particular, can be powerful additions to your marketing mix, when implemented correctly. Foursquare, location-based messages, mobile coupons, geo games, mobile apps, indoor navigation, augmented reality, and many other tools are available. Where do you start?
This conversation will deliver key learning and best practices to incorporate mobile and location as part of your marketing mix, help to separate technology facts from buzz fiction, and provide the right lenses to avoid being blinded by technology.
Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic location-based marketing group that works with businesses, agencies, and CMO's implementing mobile and location-based strategies into their marketing mix.
A market-driven technology evangelist, speaker and writer; he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).
Schapsis is a frequent speaker of mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events in the last years, and served as the Chairman of the 2010 and 2011 Location Business Summit and the Location Based Services Conference for Latin America in 2009, 2010 and 2011.
Schapsis is also a member of the Board of Directors of MENG, a national organization that associates over 1,500 top-level marketing executives.
Read more about this eventChris Adrian, MD, MDiv, MFA,
Rita Charon, MD, Ph.D,
Deepthiman Gowda, MD, MPH
Nellie Hermann, MFA
Craig Irvine, Ph.D
Maura Spiegel, Ph.D
These intensive workshops, reserved for 40 to 48 participants, offer rigorous skill-building in narrative competence. Participants will learn effective techniques for attentive listening, adopting others’ perspectives, accurate representation, and reflective reasoning. Plenary sessions will focus on reconceptualizing empathy, narrative ethics, bearing witness, and illness narratives. Small group seminars will offer firsthand experience in close reading, reflective writing, and autobiographical exercises. Participants will receive a packet of readings prior to the conference that will include seminar articles in the field of narrative medicine by leading educators. You will be working closely and intimately with the founders and leaders in the field of Narrative Medicine and Inter-Professional Education.
For More Information visit:http://narrativemedicine.org
The workshop schedule is as follows:
Friday, February 22, 2012, 2 p.m.-7 p.m.
Saturday, February 23, 2012, 8:30 a.m.-4:45 p.m.
Sunday, February 24, 2012, 8:30 a.m.-4:45 p.m.
A panel of admissions directors from Columbia’s varied schools, including the School of Continuing Education, Columbia Business School, Graduate School of Arts and Sciences and School of International and Public Affairs, will discuss the attributes they seek in successful applicants to their top-tier programs. Topics include academic requirements, advice on writing stand-out personal essays, and creating a desirable application package.
Sponsored by the Columbia University School of Continuing Education Postbaccalaureate Studies and Graduate Programs.
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Fred Hersch and Ensemble Michael Winther
MY COMA DREAMS tells a true story of love at the dividing line between life and death. An HIV-positive jazz musician is rushed by his partner to St. Vincent's Hospital in Manhattan. A mild cough has become a massive infection, shutting down every organ in his body. The doctors put him into a medically-induced coma. Over the next two months, he enters a highly personal dream world, full of vivid experiences of confinement and release, of surreal comedy and ineffable beauty. He finds himself in hushed cathedrals; trapped in a cage beside jazz legend Thelonious Monk; careening through the night in a runaway van; dancing the tango in an impossibly luxurious airplane. Meanwhile, his partner fights through panic and despair to try to reach out to him across the gulf of consciousness, while negotiating the real-world complexities of his medical care. MY COMA DREAMS is jazz theater: theater propelled by music, words, song, and images in fluid and ever-changing combinations.
For More Information visit: http://www.mycomadreams.com
There will be two performances of MY COMA DREAMS: times will be announced as soon as they become available.
William Breitbart, M.D.
Narrative Medicine Rounds are lectures, readings, and performances presented by scholars, clinicians, academics, writers, and artists engaged in work at the interface between narrative and health care. Rounds are held on the first Wednesday of each month (September to May) from 5:00 pm to 7:00 pm in the Columbia University Medical Center Faculty Club, followed by a reception. Rounds are free and open to the public. Students, staff, faculty, patients, friends, and interested others are warmly welcome to join us.
For More Information visit: http://narrativemedicine.org
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Colm Toibin
Narrative Medicine Rounds are lectures, readings, and performances presented by scholars, clinicians, academics, writers, and artists engaged in work at the interface between narrative and health care. Rounds are held on the first Wednesday of each month (September to May) from 5:00 pm to 7:00 pm in the Columbia University Medical Center Faculty Club, followed by a reception. Rounds are free and open to the public. Students, staff, faculty, patients, friends, and interested others are warmly welcome to join us.
For More Information visit: http://narrativemedicine.org
Read more about this eventChris Adrian, MD, MDiv, MFA,
Rita Charon, MD, Ph.D,
Deepthiman Gowda, MD, MPH
Nellie Hermann, MFA
Craig Irvine, Ph.D
Maura Spiegel, Ph.D
These intensive workshops, reserved for 40 to 48 participants, offer rigorous skill-building in narrative competence. Participants will learn effective techniques for attentive listening, adopting others’ perspectives, accurate representation, and reflective reasoning. Plenary sessions will focus on reconceptualizing empathy, narrative ethics, bearing witness, and illness narratives. Small group seminars will offer firsthand experience in close reading, reflective writing, and autobiographical exercises. Participants will receive a packet of readings prior to the conference that will include seminal articles in the field of narrative medicine by leading educators. You will be working closely and intimately with the founders and leaders in the field of Narrative Medicine and Inter-Professional Education.
For More Information visit: http://narrativemedicine.org
Read more about this eventKenneth Prager, M.D.
Dr. Kenneth Prager is the director of the ethics committee at New York Presbyterian Hospital. In his presentation, he discussed the ways that the medical profession has changed over the course of his career, how ethical boundaries have been affected by technology advances, and gave advice on how students could be effective for both their fellow doctors and their patients.
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Alykhan Govani
The 4th screen is now your 1st screen. By 2013, mobile phones will overtake the PC as the most common web access device worldwide. Mobile will account for 3.4 percent of global ad spending in 2015 and is expected to reach $7.5 billion in the US by 2012, up from $530 million in 2008. This seminar will provide the insight and the toolkit to develop a mobile strategy, and present case studies with metrics on successfully executed mobile campaigns. From the gateway drug of texting to the mobile web and now apps, participants will gain a better understanding of how to navigate the mobile ecosystem.
Guest Speakers:
Kristy Young, Director--ESPN Mobile
Kang Ha, Business Development Manager--Textopoly Inc.
Michael Matthews, The Mobile Culture--Forbes.com
Jonathan Stephen, Senior Producer of Mobile Products--JetBlue
About Alykhan Govani
Alykhan Govani serves as Payfone’s head of business development where he manages strategic relationships with key partners. Previously he served as chief executive officer of MX Telecom, a leading mobile billing and messaging company that was recently acquired by Amdocs for $104 million. At MX Telecom, Govani led his team to become the 4th largest messaging aggregator in the U.S. He currently co-chairs the MMA’s Consumer Best Practices Committee where he is responsible for designing industry best practices for mobile messaging. Govani has over 12 years of experience across a wide variety of technology organizations and received a M.S. degree in Strategic Communications from Columbia University and a B.A. from U.C. Berkeley.
This event is sponsored by the Columbia University Graduate Programs in Strategic Communications and Communications Practice.
Download Presentation:
Mobile: The Future is Now (PDF)
You are invited to attend New York City as a Sustainable City, a panel discussion sponsored by the Earth Institute, the Urban and Social Policy Concentration at the School of International and Public Affairs, the Master of Public Administration program in Environmental Science and Policy and the M.S. in Sustainability Management, to be held on April 7, 2011, from 5 to 7 pm.
New York City is, to the surprise of many, one of the most energy-efficient places in the United States – the energy consumption and carbon dioxide output of New Yorkers is one-quarter of the national average, and the city is on target to meet a number of sustainability goals in the next 20 years, including planting one million new trees and converting an entire fleet of taxicabs to fuel-efficient vehicles and hybrids. But with close to 20 million people living in the Tri-State area, the continued sustainability of such an environment is still a constant concern.
The panel, moderated by Steve Cohen, Executive Director of the Earth Institute, Columbia University and Director, M.S. Sustainability Management, will feature David Bragdon, Director of the Office of Long-Term Planning and Sustainability for the New York City Mayor’s Office; Cas Holloway, Commissioner of the New York City Department of Environmental Protection; Bill Solecki, Director of the CUNY Institute of Sustainable Cities; and Ester Fuchs, Founder of the Center for Urban Research and Policy and Professor of International and Public Affairs at Columbia University. Participants will discuss both signs of progress and deficiencies in the effort to make New York City a sustainable city, touching on government initiatives in this area as well as the role of the private sector. Though issues of sustainability are being recognized on an increasingly global scale, it is local actions that will likely provide many of the solutions to these large-scale problems. Find out from the panel’s speakers, decision-makers and experts in urban sustainability, how New York City can play a large leadership role in this transformation.
If you have questions about the panel or would like to RSVP, please contact Andrea Schecter at aschecter@ei.columbia.edu or 212-851-0772.
Watch a video of the March 7 panel discussion, Bringing Sustainability into Routine Management Decisions.
Read more about this eventThe Program in Narrative Medicine will be presenting Theater of War at the Miller Theatre on the Columbia University campus on Tuesday, April 5 at 7pm.
This performance of Sophocles’, “Ajax,” marks the first major public performance in New York of this groundbreaking theatrical experience. Tickets will be free to the public, and the performance will be followed by a panel discussion with audience participation.
R.S.V.P. at the Narrative Medicine website to reserve your seat: http://www.narrativemedicine.org/programs/tow.html
Read more about this eventThis event will be comprised of two panels, a keynote presentation and a cocktail reception. Panels will focus on leadership and innovative sustainability techniques and strategies for solving global issues. The symposium will help sustainability practitioners share best practices and next practices. This forum is also an opportunity to connect current experts with Columbia’s emerging leaders.
Eric Corey Freed, Principal and Founder of OrganicArchitec, is the keynote speaker. He is a renowned architect and author with over 20 years experience in green building. He is considered by many to be a leader in the field of sustainability and speaks nationally about key sustainability issues.
Confirmed panelists include Sarah King, Principal at Green Order; Sam Harrington, Head of Marketing and Communications for Ecovative Design LLC; Greg Hale, Senior Policy Analyst for Market Innovation at the NRDC; Mark Dorfman, Green Chemistry Naturalist and member, Biomimicry Guild Speakers Bureau and Sascha Simon, Head of Advanced Product Planning for Mercedes-Benz USA.
This event is sponsored by the Columbia University Sustainability Management Graduate Student Association, The Earth Institute and The School of Continuing Education.
Tickets are free but space is limited so please register in advance.
Read more about this eventThomas Murray, Ph.D.
Thomas Murray is President of the Hastings Center, a bioethics "think tank" in the United States which has produced influential work in the field for decades. The topic of his presentation, bioethics in the past, present and future, involves an examination of the idea of stewardship, health care reform, cost-effective design and technology.
Read more about this eventThe Earth Institute will host a panel discussion on Wednesday, March 23rd in celebration of the publication of Professor Ion Bogdan Vasi’s book Winds of Change: The Environmental Movement and the Global Development of the Wind Energy Industry. Professor Vasi’s research outlines the development of the global wind industry and explains how the environmental movement can help bring about growth in the wind energy field.
Professor Vasi will moderate a panel discussion of his book. Discussants on the panel will be: Albert Bressand, Executive Director of Columbia's Center for Energy, Marine Transportation and Public Policy, Debra Minkoff, Professor of Sociology at Columbia University and Barnard College, and Scott Barrett, Lenfest-Earth Institute Professor of Natural Resource Economics.
RSVP to Mariel Kessel at msk2156@columbia.edu or 212-854-3142.
Read more about this eventColumbia University Lewisohn Hall, Room 212A
Chris Heiler
Columbia University’s Master of Science program in Landscape Design and the Association of Professional Landscape Designers of New York will host a seminar, Marketing Strategies for Landscape Professionals, on March 3, 2011.
Knowing and understanding your audience intimately is critical to the success of green industry professionals. During this seminar, Chris Heiler, a green industry writer, author, speaker, and consultant with extensive social media marketing experience will cover topics from his book: The Little Green Book of Big Marketing Tips and Tactics for Landscape Professionals. These include:
• Earning client loyalty
• Building a brand
• How to become an expert
• Networking and building relationships
• Community involvement
• Internet marketing and social media
• Different ways to use a portfolio effectively
Heiler will also share case studies from other landscape professionals around the country and provide ideas to immediately implement into a business.
To RSVP, visit www.apldny.org before February 28, 2011.
Read more about this eventColumbia University’s Earth Institute and the Master of Science program in Sustainability Management will host a panel, Bringing Sustainability into Routine Management Decisions, on March 2, 2011.
With the recent focus on the “greening” of the economy and promoting environmentally-friendly business practices, organizations today face sustainability challenges on all fronts. Managers of organizations in both the public and private sector are looking to improve efficiency, use fewer resources and less energy, and produce less waste, all while keeping the bottom line in mind. A balance must be struck between the long-term benefits of developing sustainable business practices and the current mindset of short-term management – managing on a quarterly or annual basis, at best.
The panel, which will feature speakers from both the private and public sectors, will be moderated by Steve Cohen, Executive Director of the Earth Institute, Columbia University and Director, M.S. Sustainability Management. The panel’s participants will discuss the current role of sustainability initiatives in business, which range from issues of public perception and preferences to financial issues that require large up-front capital for long-term gain. Learn from experts in a wide range of fields about concepts like green accounting and other ways in which everyday production, operation, and communication within organizations are affected by a transition to sustainable business. While it is easy to imagine that science and technology will engineer solutions to many sustainability problems, it is harder to believe that organizations and businesses can evolve this way as well. How can we facilitate this process?
If you have questions or would like to RSVP, please contact Andrea Schecter at aschecter@ei.columbia.edu or 212-851-0772.
Read more about this eventAdrienne Asch, Ph.D., M.S.
Prenatal Diagnosis and Selective Abortion: A Challenge to Practice and Policy
Presented by
Adrienne Asch, Ph.D., M.S.
Edward and Robin Milstein Professor of Bioethics at Yeshiva University and Professor of Epidemiology and Population Health and Family and Social Medicine at Albert Einstein College of Medicine
Thursday, February 17
12:30‐2pm
Russ Berrie Medical Pavilion Room 1
1150 Saint Nicholas Avenue,
New York, N.Y. 10032
(Entrance on east side of St. Nicholas Ave between 167 and 168 Streets)
For more information contact the program coordinator at cte2105@columbia.edu.
Proudly sponsored by the Inequalities Center, the PET program, the Social Epidemiology Cluster, the Masters of Bioethics Program, the Perspectives on Aging Student Group at the Mailman School, and the Center for Research on Ethical, Legal, and Social Implications of Psychiatric, Neurologic, and Behavioral Genetics