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Transformational brand strategies are rooted in 5 key principles that radically transform a brand's trajectory and enable them to inspire and activate audiences, creating deeper levels of resonance and affinity.
Based on a proprietary framework of ‘Inspired Excellence,’ this interactive session will share emerging perspectives and methods utilized by the world’s most innovative brands and captivating social movements.
Learn how leading brands heighten engagement, create shared value, and find relevant roles to play in the world today-- all while carrying out missions rooted in purpose and innovation.
Presenter:

Ozioma Egwuonwu is an internationally recognized speaker, educator and strategist. Considered a leader in the emerging discipline of cultural strategy, Ozioma helps businesses, NGO's and nonprofit organizations craft and design differentiated strategies utilizing culture as a competitive advantage.
Ozioma has served as a Vice President in Strategic Planning for several internationally recognized marketing agencies and has been featured on NBC, Advertising Age, African Independent Television and The Guardian Newspaper, spoken at numerous conferences, including the SXSW Interactive festival, Social Media Week, ADWEEK and TEDxBrooklyn.
Ozioma is founder of BurnBright Lifeworks, Inc., a global consultancy specializing in transformational strategies. She teaches a course on Developing and Implementing Ideas at Columbia University.
Read more about this eventArthur Caplan, New York University
Dr. Arthur Caplan, director of the Division of Medical Ethics in the Department of Population Health at New York University's Langone Medical Center, will discuss his career in bioethics.
Dr. Caplan joined NYU Langone in June 2012. Prior to moving to NYU, he was the Sidney D. Caplan Professor of Bioethics at the University of Pennsylvania Perelman School of Medicine. He was also a professor of medicine, philosophy, and psychiatry at the University of Pennsylvania, and a senior fellow of its Leonard Davis Institute of Health Economics.
To R.S.V.P. or request more information, please contact Patricia Contino at pc2561@columbia.edu
For further information on the Master of Science in Bioethics Program, please go to: http://ce.columbia.edu/bioethics.
Edith Updike
Most cover letters are boring, formulaic. Applicants are too afraid of offending to risk standing out. And in an era of robot screeners, one can wonder: Do cover letters even matter?
This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers. Through analysis of letters that worked, attendees will come to a new understanding of strategy, and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate how applicants can use audience insight to showcase themselves to greatest effect, and offer a framework for taking calculated risks in professional prose.
Presenter:
Edith Updike is managing editor of FundFire, a daily Financial Times publication covering institutional asset management. From 2008 to 2012, she was a full-time lecturer in the master’s degree programs in Strategic Communications and Communications Practice at Columbia University’s School of Continuing Education. She taught business writing, critical thinking, media studies and communications strategy. Updike earned an MS in Journalism at Columbia, and has covered business, politics and social issues for a range of publications from New York Newsday and Business Week to Slate and Travel Journal International. She has served as a consultant on media, communications and management strategy to internet start-ups as well as major companies such as PriceWaterhouse and Honda.
The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?
New technologies pose new challenges, opportunities, processes, and best practices. mobile marketing solutions in general and location-based marketing in particular, can be powerful additions to your marketing mix, when implemented correctly. Foursquare, location-based messages, mobile coupons, geo games, mobile apps, indoor navigation, augmented reality, and many other tools are available. Where do you start?
This conversation will deliver key learning and best practices to incorporate mobile and location as part of your marketing mix, help to separate technology facts from buzz fiction, and provide the right lenses to avoid being blinded by technology.
Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic location-based marketing group that works with businesses, agencies, and CMO's implementing mobile and location-based strategies into their marketing mix.
A market-driven technology evangelist, speaker and writer; he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).
Schapsis is a frequent speaker of mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events in the last years, and served as the Chairman of the 2010 and 2011 Location Business Summit and the Location Based Services Conference for Latin America in 2009, 2010 and 2011.
Schapsis is also a member of the Board of Directors of MENG, a national organization that associates over 1,500 top-level marketing executives.
Read more about this eventChris Adrian, MD, MDiv, MFA,
Rita Charon, MD, Ph.D,
Deepthiman Gowda, MD, MPH
Nellie Hermann, MFA
Craig Irvine, Ph.D
Maura Spiegel, Ph.D
These intensive workshops, reserved for 40 to 48 participants, offer rigorous skill-building in narrative competence. Participants will learn effective techniques for attentive listening, adopting others’ perspectives, accurate representation, and reflective reasoning. Plenary sessions will focus on reconceptualizing empathy, narrative ethics, bearing witness, and illness narratives. Small group seminars will offer firsthand experience in close reading, reflective writing, and autobiographical exercises. Participants will receive a packet of readings prior to the conference that will include seminar articles in the field of narrative medicine by leading educators. You will be working closely and intimately with the founders and leaders in the field of Narrative Medicine and Inter-Professional Education.
For More Information visit:http://narrativemedicine.org
The workshop schedule is as follows:
Friday, February 22, 2012, 2 p.m.-7 p.m.
Saturday, February 23, 2012, 8:30 a.m.-4:45 p.m.
Sunday, February 24, 2012, 8:30 a.m.-4:45 p.m.
A panel of admissions directors from Columbia’s varied schools, including the School of Continuing Education, Columbia Business School, Graduate School of Arts and Sciences and School of International and Public Affairs, will discuss the attributes they seek in successful applicants to their top-tier programs. Topics include academic requirements, advice on writing stand-out personal essays, and creating a desirable application package.
Sponsored by the Columbia University School of Continuing Education Postbaccalaureate Studies and Graduate Programs.
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Fred Hersch and Ensemble Michael Winther
MY COMA DREAMS tells a true story of love at the dividing line between life and death. An HIV-positive jazz musician is rushed by his partner to St. Vincent's Hospital in Manhattan. A mild cough has become a massive infection, shutting down every organ in his body. The doctors put him into a medically-induced coma. Over the next two months, he enters a highly personal dream world, full of vivid experiences of confinement and release, of surreal comedy and ineffable beauty. He finds himself in hushed cathedrals; trapped in a cage beside jazz legend Thelonious Monk; careening through the night in a runaway van; dancing the tango in an impossibly luxurious airplane. Meanwhile, his partner fights through panic and despair to try to reach out to him across the gulf of consciousness, while negotiating the real-world complexities of his medical care. MY COMA DREAMS is jazz theater: theater propelled by music, words, song, and images in fluid and ever-changing combinations.
For More Information visit: http://www.mycomadreams.com
There will be two performances of MY COMA DREAMS: times will be announced as soon as they become available.
William Breitbart, M.D.
Narrative Medicine Rounds are lectures, readings, and performances presented by scholars, clinicians, academics, writers, and artists engaged in work at the interface between narrative and health care. Rounds are held on the first Wednesday of each month (September to May) from 5:00 pm to 7:00 pm in the Columbia University Medical Center Faculty Club, followed by a reception. Rounds are free and open to the public. Students, staff, faculty, patients, friends, and interested others are warmly welcome to join us.
For More Information visit: http://narrativemedicine.org
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Colm Toibin
Narrative Medicine Rounds are lectures, readings, and performances presented by scholars, clinicians, academics, writers, and artists engaged in work at the interface between narrative and health care. Rounds are held on the first Wednesday of each month (September to May) from 5:00 pm to 7:00 pm in the Columbia University Medical Center Faculty Club, followed by a reception. Rounds are free and open to the public. Students, staff, faculty, patients, friends, and interested others are warmly welcome to join us.
For More Information visit: http://narrativemedicine.org
Read more about this eventChris Adrian, MD, MDiv, MFA,
Rita Charon, MD, Ph.D,
Deepthiman Gowda, MD, MPH
Nellie Hermann, MFA
Craig Irvine, Ph.D
Maura Spiegel, Ph.D
These intensive workshops, reserved for 40 to 48 participants, offer rigorous skill-building in narrative competence. Participants will learn effective techniques for attentive listening, adopting others’ perspectives, accurate representation, and reflective reasoning. Plenary sessions will focus on reconceptualizing empathy, narrative ethics, bearing witness, and illness narratives. Small group seminars will offer firsthand experience in close reading, reflective writing, and autobiographical exercises. Participants will receive a packet of readings prior to the conference that will include seminal articles in the field of narrative medicine by leading educators. You will be working closely and intimately with the founders and leaders in the field of Narrative Medicine and Inter-Professional Education.
For More Information visit: http://narrativemedicine.org
Read more about this eventJeff DeJoseph
In the age of a fundamentally new media environment, does traditional television image advertising still have a role in brand building? Consumers are expecting brands to maintain a dialogue with them and are rejecting the 'interruption' model of traditional television advertising. But does traditional TV do things that cannot be done through the new media channels--mobile and social marketing? Can major brands develop full, powerful consumer equity without old-fashioned TV?
This workshop will explore whether new media can convey what traditional advertising communicates-emotion, quality, personality-and if the critical and essential parts of brand building are being left behind in the mad dash to the future.
Speaker
Jeff DeJoseph is a recognized leader in the fields of brand planning, agency management and entertainment marketing. His expertise spans local and global, consumer and B2B, corporate and entrepreneurial business.
As chairman and CEO of ConstellationNY, LLc he runs a business-to-business marketing services company providing growth strategies that use branding, communications and content solutions for diversified industrials, financial services, pharmaceutical and media clients.
When DeJoseph was chairman of Omnicom's corporate branding unit, Doremus & Company, he successfully reoriented a traditional financial advertising agency into a strategy driven consulting shop with a national presence in the corporate space. During his six-year tenure, Doremus was named BtoB Magazine Agency of the Year three times. DeJoseph led the creation of a proprietary media planning model focused on the real media habits of senior business decision makers.
Read more about this eventCarol Levine, Director, Families and Health Care Project, United Hospital Fund, Macarthur "Genius Award" recipient
Carol Levine, director of Families and Health Care Project with the United Hospital Fund and Macarthur "Genius Award" recipient, spoke on her career trajectory and how she came to the bioethics field from a non-traditional path.
Before joining the United Health Fund in 1996, Levine directed the Citizens Commission on AIDS in New York City, and founded The Orphan Project. As a senior staff associate of The Hastings Center, she edited the Hastings Center Report.
Levine is the editor of Always on Call: When Illness Turns Families into Caregivers and, with Thomas H. Murray, co-editor of The Cultures of Caregiving: Conflict and Common Ground Among Families, Health Professionals and Policy Makers.
Read more about this eventThis participatory workshop gives you practical, hands-on methods to create your job search communication strategy as well as ways to implement that strategy through effective conversations. Learn to be relaxed, authentic, and articulate—when the story is YOU.
Download Presentation:
Job Search FAQ (PDF)
TBA
John Appleby, a Wellcome Trust Fellow in Bioethics from Cambridge University, participated in a discussion on the ethics of telling children they were conceived via a donor insemination. He addressed the question of how these discussions effect identity, self confidence and family relationships. Appleby's research focuses on problems reproduction ethics with a special focus on informing children that they were conceived using donated genetic tissue. He also researches environmental ethics.
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Join us for a book launch and reception for “Sustainability Management: Lessons from and for New York City, America and the Planet” a new book by Dr. Steven Cohen, director of the Master of Science in Sustainability Management, executive director of the Columbia University’s Earth Institute, professor in the practice of public affairs at the School of International and Public Affairs.
In addition to hearing about Cohen’s new book, this event will provide the opportunity to learn about the growing field of sustainability management as well as meet members of the program’s faculty and current students.
The book practically addresses sustainability management issues and provides a means to address them in any organization. Directed at policymakers, students, scholars and managers from both the private and public sectors, Cohen makes the case that environmental protection and economic development are mutually interdependent. Utilizing examples from New York City, and all over the world, Cohen illustrates how sustainable practices can be successfully incorporated into all aspects of organizational management, moving sustainability from the realm of theory into practice. He examines how a host of sustainability efforts, ranging from energy to waste management, can positively impact businesses, the global economy and the planet.
For more information or to R.S.V.P. for the event, please contact acm2179@columbia.edu or register here.
Read more about this eventKaren Maschke, Editor, IRB; James Colgrove, Ph.D.; Robert Klitzman, MD; and others.
How to Publish in Bioethics: A detailed panel discussion with Karen Maschke, Editor, IRB; James Colgrove, Ph.D.; Robert Klitzman, MD; and others.
The panel offered tips on how to publish for academic and lay audiences in this new and rapidly advancing field. Professor Colgrove has authored and co-authored several notable books, including State of Immunity: The Politics of Vaccination in Twentieth-Century America, and Searching Eyes: Privacy, the State and Disease Surveillance in America and articles in the New England Journal of Medicine and elsewhere. Professor Klitzman has published several books, and numerous articles in academic journals as well as the New York Times, Newsweek, and other publications.
Jane Praeger and Heather Thomas
Every great presenter is also a master storyteller. And contrary to what many people believe, storytelling isn’t a gift – but a skill that can be learned. This seminar will give you a deeper understanding of the elements of a story, insights into why it’s such a powerful strategic tool, and techniques for harnessing the power of story to meet your own personal and professional objectives.
Jane Praeger is a former documentary filmmaker and faculty member in Columbia University's M.S. program in Strategic Communications where she teaches presentation design and delivery, communications strategy, strategic storytelling and writing. Praeger is also the founder and president of Ovid, Inc., a communications firm that provides speech, presentation, and media training,, and customized workshops, for corporations such as Nickelodeon, Coach, MTV, Estee Lauder, McKinsey & Company, Euro RSCG Worldwide, as well as other technology, entertainment, and consulting firms.
Heather Thomas is a former business development and corporate marketing executive with over 15 years of experience at agencies including Agency.com, Modem Media, and Critical Mass. Thomas founded the business development practice at Critical Mass and subsequently spent the better part of a decade crafting hundreds of persuasive team presentations and pitches for a wide variety of companies including Procter & Gamble, NASA, Dell, Rolex and Hyatt Hotels, developing a strong understanding of how to construct effective presentations. Thomas is now an independent business development and presentation consultant, as well as a course assistant for the Strategic Storyteller course in Columbia's Communications Practice program. She is a cum laude graduate of Princeton University.
Read more about this eventJane Praeger and Heather Thomas
No matter how dynamic or charismatic your presentation style, if your content doesn’t resonate with your audience, it will fail to persuade. This interactive seminar goes beyond delivery techniques and focuses on the inner architecture of great presentations. Drawing on the latest in neuroscience and psychology, this session reveals the key elements of persuasive presentations and how to use them. Employ these principles in your next presentation, and you’ll see an immediate difference in your audience’s reaction --and in your own confidence and effectiveness.
Jane Praeger is a former documentary filmmaker and faculty member in Columbia University's M.S. program in Strategic Communications where she teaches presentation design and delivery, communications strategy, strategic storytelling and writing. Praeger is also the founder and president of Ovid, Inc., a communications firm that provides speech, presentation, and media training,, and customized workshops, for corporations such as Nickelodeon, Coach, MTV, Estee Lauder, McKinsey & Company, Euro RSCG Worldwide, as well as other technology, entertainment, and consulting firms.
Heather Thomas is a former business development and corporate marketing executive with over 15 years of experience at agencies including Agency.com, Modem Media, and Critical Mass. Thomas founded the business development practice at Critical Mass and subsequently spent the better part of a decade crafting hundreds of persuasive team presentations and pitches for a wide variety of companies including Procter & Gamble, NASA, Dell, Rolex and Hyatt Hotels, developing a strong understanding of how to construct effective presentations. Thomas is now an independent business development and presentation consultant, as well as a course assistant for the Strategic Storyteller course in Columbia's Communications Practice program. She is a cum laude graduate of Princeton University.
Read more about this eventThe Program in Negotiation and Conflict Resolution presents
Spring 2011 Capstone Thesis Presentations
Saturday, April 30th & Sunday, May 1st
9:00am - 5:00pm
103 Jerome Greene Hall, Columbia University, Morningside campus
You are invited to the Spring 2011 Capstone Thesis Presentations, a graduate student showcase brought to you by the Master of Science program in Negotiation and Conflict Resolution at Columbia University. Come join our Spring 2011 class as they present their research on conflict and intervention strategies in a wide range of contexts.
Contact Connie Sun at cjs2144@columbia.edu for more information.
Read more about this eventJoseph Disponzio
As you are preparing your application, you may have questions about work you want to submit in your portfolio. Joe Disponzio, director of the M.S. in Landscape Design program, will be conducting two informal portfolio review sessions:
Saturday, April 16, 11 a.m. - noon
Wednesday, April 20, 6:30 p.m. - 7:30 p.m.
Please stop by with your materials and questions. The sessions are free, and open on a first come, first serve basis.
Directions to Columbia Campus:
http://www.columbia.edu/about_columbia/directions.html
Columbia Campus Map (to Lewisohn Hall):
http://www.columbia.edu/about_columbia/map/lewisohn.html