Dr. Arthur Caplan, director of the Division of Medical Ethics in the Department of Population Health at New York University's Langone Medical Center, will discuss his career in bioethics.

Dr. Caplan joined NYU Langone in June 2012. Prior to moving to NYU, he was the Sidney D. Caplan Professor of Bioethics at the University of Pennsylvania Perelman School of Medicine. He was also a professor of medicine, philosophy, and psychiatry at the University of Pennsylvania, and a senior fellow of its Leonard Davis Institute of Health Economics.

To R.S.V.P. or request more information, please contact Patricia Contino at pc2561@columbia.edu

For further information on the Master of Science in Bioethics Program, please go to: http://ce.columbia.edu/bioethics.

The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

New technologies pose new challenges, opportunities, processes, and best practices. mobile marketing solutions in general and location-based marketing in particular, can be powerful additions to your marketing mix, when implemented correctly. Foursquare, location-based messages, mobile coupons, geo games, mobile apps, indoor navigation, augmented reality, and many other tools are available. Where do you start?

This conversation will deliver key learning and best practices to incorporate mobile and location as part of your marketing mix, help to separate technology facts from buzz fiction, and provide the right lenses to avoid being blinded by technology.

Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic location-based marketing group that works with businesses, agencies, and CMO's implementing mobile and location-based strategies into their marketing mix.

A market-driven technology evangelist, speaker and writer; he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).

Schapsis is a frequent speaker of mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events in the last years, and served as the Chairman of the 2010 and 2011 Location Business Summit and the Location Based Services Conference for Latin America in 2009, 2010 and 2011.

Schapsis is also a member of the Board of Directors of MENG, a national organization that associates over 1,500 top-level marketing executives.

A panel of admissions directors from Columbia’s varied schools, including the School of Continuing Education, Columbia Business School, Graduate School of Arts and Sciences and School of International and Public Affairs, will discuss the attributes they seek in successful applicants to their top-tier programs. Topics include academic requirements, advice on writing stand-out personal essays, and creating a desirable application package.

Sponsored by the Columbia University School of Continuing Education Postbaccalaureate Studies and Graduate Programs.

Narrative Medicine Rounds are lectures, readings, and performances presented by scholars, clinicians, academics, writers, and artists engaged in work at the interface between narrative and health care. Rounds are held on the first Wednesday of each month (September to May) from 5:00 pm to 7:00 pm in the Columbia University Medical Center Faculty Club, followed by a reception. Rounds are free and open to the public. Students, staff, faculty, patients, friends, and interested others are warmly welcome to join us.

For More Information visit: http://narrativemedicine.org

Concepts and techniques adapted from anthropology drive communications insights for manufacturers, advertising agencies, strategy consultants, and others. This workshop will describe how communications strategy is informed by anthropological ideas regarding ritual, cultural codes, belief systems, and social relations and methods such as life histories and ethnography. The seminar will make the distinction between anthropology and ethnography clear and include a wide array of case studies.

Robert J. Morais is a Principal at Weinman Schnee Morais, a market research firm in New York. Bob has worked for 30 years in the advertising and market research industries. He holds a PhD in anthropology from the University of Pittsburgh and has published scholarly articles on anthropology, advertising, and market research, including Refocusing Focus Groups (2010) and is the co-author of, Advertising and Anthropology. Bob has been interviewed by The New York Times, Brandweek, CBS Radio, and the American Marketing Association and is a frequent guest speaker at conferences and universities.

Download Presentation:
Mining Anthropology to Guide Strategic Communications (PDF)

From the Guggenheim website:

Columbia University Professor Robert Klitzman gave an illustrated lecture that explored the history of combining species and genes in science and visual art. As scientists experiment with genetically modified species to improve human life, we are faced with fundamental questions about what it means to be “natural.” Klitzman shared his insights into this dilemma by surveying human-animal depictions in art through time, from ancient Egyptian and Greek mythology to Northwest Pacific Indian totem poles, Rubens, Picasso, and even Spiderman, showing how art can help us move forward into a brave new world.

Whether you’re trying to influence, educate or inspire, Thought Leadership can help attract audiences, build trust and protect your brand reputation.  This seminar will help you evaluate your Thought Leadership potential, create timely, informative and entertaining content, and develop a social media content strategy that produces business results.

Jeanine Moss is a branding and marketing strategist who has also been a publisher, journalist, media relations director, digital communicator, advertising copywriter, media buyer, membership marketer, entrepreneur and strategic communications advisor. Moss is also the founder and president of Turning Point Solutions, Inc., providing branding and marketing strategy, thought leadership marketing, positioning and messaging and integrated marketing campaigns for clients like Undersecretary of Defense for Personnel & Readiness, Booz Allen Hamilton, Accenture, Hewlett-Packard, The September 11th Fund, New York City, United Way, Lighthouse International, and other technology, healthcare, association and non-profit organizations.

Download Presentation:
Thought Leadership Resource Guide (PDF)
Moss: Discover Your Inner Pundit (PDF)
Boatner: From Stretched to Strengthened (PDF)
Lirtsman: Ready, Set, Rocket (PDF)

Dr. Sally Satel spoke about her new book, When Altruism Isn't Enough: Compensating Organ Donors. With America facing an increasingly desperate organ shortage, patients go to extreme measures to secure the transplant-viable organs they need. Dr. Satel argued that altruism, while an admirable quality, is not sufficient motivation for potential donors.